Performance Marketing Manager

1 week ago

Hyderabad, Telangana, India ICONIC BUSINESS SOLUTION LLP Full time ₹ 14,00,000 - ₹ 2,88,00,000 per year

Responsibilities

  • Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
  • Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
  • Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
  • Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
  • Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Job Type: Full-time

Pay: Up to ₹1,400,000.00 per year

Experience:

  • Performance marketing: 7 years (Required)
  • SEO: 4 years (Required)

Work Location: In person

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