Performance Marketing Manager

6 days ago

Hyderabad, Telangana, India Rabbit Digital Branding Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Experience: 3–6 years in Performance Marketing / Lead Generation

Role Overview

We are looking for a Performance Marketing Manager to drive end-to-end lead generation, nurturing, and conversion optimisation for our clients. The role involves planning, executing, and optimising campaigns across digital channels with a sharp focus on quality leads, lower acquisition costs, and higher conversion rates.

Key Responsibilities

1. Lead Generation Campaigns

  • Plan and execute Google Ads, Meta Ads, LinkedIn Ads, and Affiliate campaigns to generate high-quality leads.
  • Define audience targeting, bidding strategies, and creatives aligned to brand objectives.
  • Track and optimise CPL (Cost per Lead) daily.

2. Funnel & Conversion Optimisation

  • Map the lead-to-customer journey and identify drop-offs.
  • Optimise landing pages, ad copies, CTAs, and forms for higher conversion.
  • Run A/B tests across funnels to improve CTR, CVR, and final conversion rates.
  • Collaborate with CRM/Sales teams to ensure MQL → SQL → Conversion pipeline efficiency.

3. Budget & ROI Management

  • Manage daily and monthly budgets across platforms.
  • Monitor ROAS, CAC, LTV and optimise allocations accordingly.
  • Reallocate spends based on channel performance and cost efficiency.

4. Analytics & Reporting

  • Set up tracking (Google Tag Manager, GA4, CRM integrations) to capture complete funnel data.
  • Share daily/weekly performance dashboards with insights and recommendations.
  • Forecast lead volumes vs. sales targets and measure actual vs. planned.

5. Strategy & Growth

  • Identify new growth opportunities (new channels, audiences, markets).
  • Collaborate with content/design teams to plan ad creatives that drive conversions.
  • Propose remarketing and marketing automation funnels to re-engage leads.

Required Skills

  • Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads.
  • Strong knowledge of performance metrics (CPL, CAC, ROAS, LTV, CVR).
  • Familiarity with lead funnels, CRM tools
  • Proficiency in Excel / Google Sheets / dashboards for performance tracking.
  • A/B testing, landing page optimisation, and CRO (Conversion Rate Optimisation).

Soft Skills

  • Analytical mindset with business acumen.
  • Strong collaboration with sales + creative teams.
  • Fast-paced, optimisation-driven working style.
  • Strong communication for presenting insights to clients.

Key Result Areas (KRAs)

  • % decrease in CPL (month-on-month).
  • Increase in Lead-to-SQL conversion %.
  • % improvement in Landing Page CVR.
  • Monthly ROAS uplift.
  • Accuracy of lead forecasts vs. actual conversions.

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