Performance Marketing Manager

7 days ago

Hyderabad, Telangana, India Rabbit Digital Branding Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Experience: 3–6 years in Performance Marketing / Lead Generation

Role Overview

We are looking for a Performance Marketing Manager to drive end-to-end lead generation, nurturing, and conversion optimisation for our clients. The role involves planning, executing, and optimising campaigns across digital channels with a sharp focus on quality leads, lower acquisition costs, and higher conversion rates.

Key Responsibilities

1. Lead Generation Campaigns

  • Plan and execute Google Ads, Meta Ads, LinkedIn Ads, and Affiliate campaigns to generate high-quality leads.
  • Define audience targeting, bidding strategies, and creatives aligned to brand objectives.
  • Track and optimise CPL (Cost per Lead) daily.

2. Funnel & Conversion Optimisation

  • Map the lead-to-customer journey and identify drop-offs.
  • Optimise landing pages, ad copies, CTAs, and forms for higher conversion.
  • Run A/B tests across funnels to improve CTR, CVR, and final conversion rates.
  • Collaborate with CRM/Sales teams to ensure MQL → SQL → Conversion pipeline efficiency.

3. Budget & ROI Management

  • Manage daily and monthly budgets across platforms.
  • Monitor ROAS, CAC, LTV and optimise allocations accordingly.
  • Reallocate spends based on channel performance and cost efficiency.

4. Analytics & Reporting

  • Set up tracking (Google Tag Manager, GA4, CRM integrations) to capture complete funnel data.
  • Share daily/weekly performance dashboards with insights and recommendations.
  • Forecast lead volumes vs. sales targets and measure actual vs. planned.

5. Strategy & Growth

  • Identify new growth opportunities (new channels, audiences, markets).
  • Collaborate with content/design teams to plan ad creatives that drive conversions.
  • Propose remarketing and marketing automation funnels to re-engage leads.

Required Skills

  • Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads.
  • Strong knowledge of performance metrics (CPL, CAC, ROAS, LTV, CVR).
  • Familiarity with lead funnels, CRM tools
  • Proficiency in Excel / Google Sheets / dashboards for performance tracking.
  • A/B testing, landing page optimisation, and CRO (Conversion Rate Optimisation).

Soft Skills

  • Analytical mindset with business acumen.
  • Strong collaboration with sales + creative teams.
  • Fast-paced, optimisation-driven working style.
  • Strong communication for presenting insights to clients.

Key Result Areas (KRAs)

  • % decrease in CPL (month-on-month).
  • Increase in Lead-to-SQL conversion %.
  • % improvement in Landing Page CVR.
  • Monthly ROAS uplift.
  • Accuracy of lead forecasts vs. actual conversions.

  • Performance Marketing Manager

    1 week ago

    Hyderabad, Telangana, India Vridhii Full time ₹ 4,80,000 per year

    Performance Marketing Manager – Vridhii Digital (Hyderabad, In-Office)About Vridhii DigitalVridhii Digital is a boutique digital marketing agency specializing in branding, performance marketing, and social media management for SMEs, startups, and B2B businesses. We create measurable and impactful digital experiences that drive tangible business...

  • Performance Marketing Manager

    1 week ago

    Hyderabad, Telangana, India ARM Pearl Beauty Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role & responsibilities: The Performance Marketing Manager will be responsible for planning, executing, and optimizing paid campaigns across Google and Meta platforms. The role demands expertise in performance-driven marketing, a deep analytical mindset, and the ability to manage ad budgets efficiently while driving growth and customer acquisition.Key...

  • Performance Marketing Manager

    4 weeks ago

    Hyderabad, Telangana, India Heritage Foods Ltd. Full time

    The Performance Marketing Manager is responsible for planning, executing, and optimizing digital campaigns across multiple online channels to drive customer acquisition, engagement, and revenue growth. The role requires strong analytical skills, hands-on campaign management, and expertise in digital marketing platforms. Master's degree in Marketing,...

  • High-Performance Performance Marketing Manager

    2 weeks ago

    Hyderabad, Telangana, India Itester Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    About Rivirtual is a cutting-edge product company revolutionizing the digital landscape with innovative solutions that empower businesses and individuals. We specialize in creating user-focused, scalable products that solve real-world problems with creativity, precision, and technology. At Rivirtual, we thrive on innovation, collaboration, and delivering...

  • Performance Marketing Manager

    1 week ago

    Hyderabad, Telangana, India Tattvabodha Events International Llp Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title - Marketing Manager B2B SaaS (Hyderabad)Job SummaryWe're looking for a dynamic Marketing Manager with 45 years of experience in B2B SaaS sales marketing. This role will develop and execute marketing strategies that drive lead generation, brand visibility, and revenue growth. SEO and web analytics expertise (including Google Analytics and Search...

  • Manager - Performance Marketing

    2 weeks ago

    Hyderabad, Telangana, India Candeur Constructions Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role & responsibilitiesPlan, execute, and optimize performance marketing campaigns across Google, Meta, andother paid platforms to achieve lead generation and ROI targets.Develop and manage SEM, Display, Retargeting, Video, and Paid Social campaigns withclear performance KPIs.Conduct keyword research, audience targeting, and bidding strategy planning to...

  • Performance Marketing Manager

    2 weeks ago

    Hyderabad, Telangana, India O2 Spa Full time ₹ 8,00,000 - ₹ 20,00,000 per year

    Job descriptionJob Title: Performance Marketing ManagerLocation: Hyderabad, IndiaCompany: Ridhira GroupsAbout Ridhira Groups:Ridhira Groups is a leading name in luxury living, hospitality, and wellness. We specialize in creating premium experiences through our real estate, hospitality, and wellness ventures. We are looking for a creative and proactive PR...

  • Performance marketer

    1 week ago

    Hyderabad, Telangana, India Digi Market Academy Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionDigi Market Academy, based in Hyderabad, has trained over 2000 individuals to become certified digital marketing professionals. The academy provides expert guidance and support to help students excel in the digital marketing field. Join us to gain hands-on experience and comprehensive knowledge in digital marketing.Role DescriptionThis is...

  • Performance Marketing Manager

    1 week ago

    Hyderabad, Telangana, India The Smarketers Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About UsAt The Smarketers, we specialize in delivering result-driven B2B sales and marketing solutionsthrough innovative digital strategies. We are looking for a highly analytical and creative SEO &PPC Specialist who thrives on optimizing digital marketing campaigns to drive traffic, increaseconversions, and improve ROI for our clients. If you're passionate...

  • Performance Marketing Manager

    7 days ago

    Hyderabad, Telangana, India ICONIC BUSINESS SOLUTION LLP Full time ₹ 14,00,000 - ₹ 2,88,00,000 per year

    ResponsibilitiesPlan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.Work on a budget to reach maximum KPI keeping the CAC at the optimum level.Manage communication with multiple vendors and third-party trackers...