Performance Marketing Manager

Job description

Job Title: Performance Marketing Manager

Location: Hyderabad, India

Company: Ridhira Groups

About Ridhira Groups:

Ridhira Groups is a leading name in luxury living, hospitality, and wellness. We specialize in creating premium experiences through our real estate, hospitality, and wellness ventures. We are looking for a creative and proactive PR professional to enhance our brand presence and build meaningful relationships with the media, influencers, and the public.

About the Role

We are seeking a Performance Marketing Manager with expertise in Meta, Google Ads, Programmatic, WhatsApp, and Content-led Conversion Marketing. The ideal candidate should have agency experience managing large-scale budgets (2 Cr+ annually) and a solution-oriented mindset. If you are tech-savvy, well-versed in marketing automation, and capable of leveraging AI tools to drive ROI, this role is designed for you.

Key Responsibilities

• Lead performance campaigns across Meta, Google Ads, Programmatic, and WhatsApp marketing with multi-crore budgets.
• Build and optimize conversion-driven campaigns using creative storytelling, content marketing, and data insights.
• Own the full-funnel performance strategy: Awareness Consideration Conversion Retention.
• Implement WhatsApp marketing automation for lead nurturing, re-engagement, and conversion journeys.
• Collaborate with content and design teams to create high-impact ad creatives, landing pages, and WhatsApp workflows.
• Leverage AI tools and automation platforms (HubSpot, Clevertap, Zapier, MoEngage, etc.) to enhance campaign efficiency.
• Continuously analyze data to improve CTR, CPL, CAC, ROAS, and LTV.
• Provide performance insights and reports with actionable recommendations.
• Stay updated on industry trends in content marketing, paid media, and AI-driven automation.

Required Skills & Experience

• 5+ years of digital performance marketing experience in an agency environment.
• Strong hands-on expertise in Google Ads (Search, Display, YouTube), Meta Ads, Programmatic buying, and WhatsApp campaigns.
• Proven track record of managing 2 Cr+ campaign budgets with consistent ROI.
• Strong knowledge of conversion rate optimization (CRO), funnel building, and retargeting strategies.
• Experience in content-driven campaigns and audience engagement through storytelling.
• Familiarity with AI-driven tools for optimization, insights, and creative personalization.
• Deep understanding of marketing automation platforms for scaling campaigns.
• Excellent analytical, problem-solving, and communication skills.

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