Performance Marketing Manager
19 hours ago
Performance Marketing Manager (Meta | YouTube | WhatsApp)
Role Summary:
Youll own performance marketing across Facebook, YouTube, and WhatsApp — driving growth through rapid experiments, smart iteration, and deep platform understanding. You'll live in data, learn fast, and use insights to push efficiency and scale every week.
What You'll Do:
- Run and optimize campaigns end-to-end — Meta, YouTube & WhatsApp.
- Launch fast experiments to test creatives, audiences, and funnels.
- Track and improve key metrics — CAC, CTR, CPA, ROAS, retention.
- Diagnose issues fast — creative, audience, tracking, or algorithmic.
- Stay ahead of platform and algorithm changes; adapt strategies quickly.
- Map and improve full-funnel journeys from click to conversion.
- Share insights and next steps with the Growth team weekly.
What You Bring:
- 3–6 years in performance marketing across Meta, YouTube, or WhatsApp.
- Advanced command of Meta Ads Manager & Google Ads.
- Deep comfort with data, pixels, and event tracking.
- Strong grasp of funnels, attribution, and creative performance.
- Obsession with testing, learning, and iterating fast.
- A growth mindset and ability to collaborate with creative and tech teams.
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