Performance Marketing Manager

22 hours ago

Hyderabad, Telangana, India Xtovia Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Company Description

XTOVIA
– A Science-Backed research first Personal Care Brand. XTOVIA is a new-age personal care brand built at the intersection of
science, soul, and technology
. We are a team of scientists, creators, and brand builders united by one goal — to make breakthrough innovation accessible to every home and salon.

Role Description

We are looking for a
Performance Marketing Manager
who thrives on data, creativity, and measurable impact. You'll be responsible for driving growth for
D2C
using performance channels to scale awareness, acquisition, and retention.

The ideal candidate is both analytical and creative — someone who can run campaigns that convert
and
tell a story that resonates with the modern beauty consumer.

Key Responsibilities

  • Plan, execute, and optimize
    paid campaigns
    across Meta, Google, YouTube, and other digital platforms.
  • Build and own the
    D2C growth funnel
    — from awareness and acquisition to conversion and retention.
  • Manage
    ad budgets and ROAS targets
    , continuously improving CAC and conversion metrics.
  • Collaborate with
    creative, brand, and content teams
    to ensure campaign alignment and compelling storytelling.
  • Conduct
    A/B tests
    for ad creatives, copy, and
    landing pages
    to drive performance uplift.
  • Analyze and report campaign performance with actionable insights and improvement plans.
  • Integrate
    CRM and remarketing automation
    to drive repeat engagement and customer LTV.
  • Collaborate with tech and Shopify teams for funnel tracking, performance integrations, and custom landing pages.
  • Explore and test
    new growth channels
    such as influencer-led performance, affiliate marketing, and programmatic buys.

Requirements

  • 4-6 years of experience
    in performance marketing — either at a
    digital-first brand or a growth-focused agency.
  • Proven track record managing
    Meta, Google, YouTube, and other paid channels
    for D2C brands.
  • Strong understanding of
    funnels, attribution, and analytics tools
    (GA4, Mixpanel, etc.).
  • Hands-on experience with
    Shopify
    ,
    landing page tools (e.g., Unbounce, Webflow, or Shogun)
    , and
    CRM systems (Klaviyo, HubSpot, or similar)
    is a strong plus.
  • Excellent communication skills with an analytical, data-driven mindset.
  • Strong ownership, agility, and comfort working in a startup environment.
  • Prior exposure to
    beauty, personal care, or lifestyle brands
    will be an advantage.

Why Join XTOVIA

  • Be part of a fast-growing,
    research-first consumer brand
    that's reimagining beauty through science.
  • Work directly with founders who've built top Indian D2C and tech-enabled brands.
  • Enjoy a
    flat, collaborative culture
    with ownership and autonomy from Day 1.
  • Opportunity to grow into a leadership HR role as the organization scales.

How to Apply

  • Mail your CV

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