Performance Marketer

1 day ago

Hyderabad, Telangana, India Web Synergies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Performance Marketing Executive

Location: Hyderabad, India

Experience: 25 Years

About the Role

Web Synergies is seeking a dynamic and results-driven Performance Marketing Expert to join our marketing team. The ideal candidate will have a proven track record in generating high-quality B2B leads through paid media channels and a strong understanding of digital marketing strategies across key global markets, including Southeast Asia, India, and the US.

Key Responsibilities

  • Plan, execute, and optimise performance marketing campaigns across Google Ads, LinkedIn Ads, Retargeting, and PPC to drive B2B lead generation.
  • Develop and implement Account-Based Marketing (ABM) strategies for targeted campaigns.
  • Manage end-to-end paid media campaigns with a focus on quality lead generation and conversion.
  • Monitor and analyse campaign performance metrics to maximise ROI and lead flow.
  • Collaborate with cross-functional teams including sales and product to align marketing efforts.

Required Skills & Expertise

  • Hands-on experience in Google Ads (Search & Display), LinkedIn Ads, and retargeting strategies.
  • Deep knowledge of SEO best practices, experience in strong keyword research, executing PPC campaigns.
  • Proficiency in managing paid media, ABM tools, and lead nurturing strategies.
  • Strong analytical mindset with the ability to extract and interpret campaign data.
  • Up-to-date with the latest trends in SEO, performance marketing, and B2B lead generation.

Preferred Attributes

  • Strategic thinker with a sharp execution focus and attention to KPIs.
  • Excellent communication skills with the ability to present insights to senior stakeholders.
  • Collaborative and self-driven – able to work independently as well as part of a team.
  • Results-oriented with a passion for data-driven decision making.
  • Creative problem solver who thrives in a fast-paced environment.

Must Have

  • Experience working in B2B IT services/solutions marketing.
  • A young, energetic mindset with the ability to adapt quickly.
  • Ability to manage multiple campaigns simultaneously while staying aligned with strategic goals.
  • Strong focus on meeting assigned KPIs with accountability.

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