Performance Marketing Specialist

19 hours ago


Hyderabad, Telangana, India Malla Reddy Narayana Multispeciality Hospital Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Hi Connections,

Performance Marketing Specialist

Company Description

Malla Reddy Vishwavidyapeeth is a prominent medical hub in Telangana, known for its quality standards and top-ranked medical education. The campus includes hospitals, medical colleges, dental colleges, and a nursing college spread over a 100-acre campus. MRV aims to provide accessible, affordable, and acceptable healthcare for all, with a strong emphasis on research and advanced curriculum.

Job description:

Role Overview

We are looking for a skilled Performance Marketing Specialist to manage and optimize paid campaigns for our healthcare and education verticals. The role involves end-to-end ownership of campaigns with a focus on lead generation, ROI optimization, and performance tracking.

Qualifications

  • Strong communication and customer service skills
  • Experience in market research and sales
  • Knowledge of digital marketing strategy
  • Ability to analyze data and optimize marketing campaigns
  • Excellent organizational and project management skills
  • Bachelor's degree in Marketing, Business, or related field

Responsibilities

  • Run and optimize campaigns on Google Ads, Meta Ads & LinkedIn Ads

  • Manage lead generation for hospitals and admissions

Conduct keyword research, targeting, and A/B testing

  • Monitor and report campaign performance (GA4, GTM, dashboards)

  • Collaborate with creative/content teams for landing pages and ads

  • Ensure effective budget utilization

  • Leads Remarketing, Creating Custom Audiences

  • Leads Data Exporting from CRM, Formating, Sending Customizable Marketing Campaigns

  • Handling Different SMS, Whatsapp, Email Marketing Softwares

  • Making Crisp & Clear Marketing Reports

Requirements

*2 - 3+ years of hands-on experience in Performance Marketing

  • Strong knowledge of Google Ads, Meta Ads, GA4, GTM

  • Experience with conversion tracking & ROI analysis

  • Prior exposure to healthcare/education marketing (must)

  • Relevant certifications are a plus.

Location: Hyderabad

Point of Contact :

Email ID :

HR Rachana



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