Performance Marketing Specialist
13 hours ago
Hi Connections,
Performance Marketing Specialist
Company Description
Malla Reddy Vishwavidyapeeth is a prominent medical hub in Telangana, known for its quality standards and top-ranked medical education. The campus includes hospitals, medical colleges, dental colleges, and a nursing college spread over a 100-acre campus. MRV aims to provide accessible, affordable, and acceptable healthcare for all, with a strong emphasis on research and advanced curriculum.
Job description:
Role Overview
We are looking for a skilled Performance Marketing Specialist to manage and optimize paid campaigns for our healthcare and education verticals. The role involves end-to-end ownership of campaigns with a focus on lead generation, ROI optimization, and performance tracking.
Qualifications
- Strong communication and customer service skills
- Experience in market research and sales
- Knowledge of digital marketing strategy
- Ability to analyze data and optimize marketing campaigns
- Excellent organizational and project management skills
- Bachelor's degree in Marketing, Business, or related field
Responsibilities
Run and optimize campaigns on Google Ads, Meta Ads & LinkedIn Ads
Manage lead generation for hospitals and admissions
Conduct keyword research, targeting, and A/B testing
Monitor and report campaign performance (GA4, GTM, dashboards)
Collaborate with creative/content teams for landing pages and ads
Ensure effective budget utilization
Leads Remarketing, Creating Custom Audiences
Leads Data Exporting from CRM, Formating, Sending Customizable Marketing Campaigns
Handling Different SMS, Whatsapp, Email Marketing Softwares
Making Crisp & Clear Marketing Reports
Requirements
*2 - 3+ years of hands-on experience in Performance Marketing
Strong knowledge of Google Ads, Meta Ads, GA4, GTM
Experience with conversion tracking & ROI analysis
Prior exposure to healthcare/education marketing (must)
Relevant certifications are a plus.
Location: Hyderabad
Point of Contact :
Email ID :
HR Rachana
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