
Performance Marketing Specialist
3 days ago
We are seeking a skilled and data-driven Performance Marketing Specialist to lead our paid advertising initiatives and optimize digital marketing efforts. The ideal candidate will have a proven track record of managing performance campaigns across various platforms and driving measurable results. Prior experience in the education sector will be a strong advantage.
Location : Santosh Nagar , Hyderabad
Key Responsibilities:
- Performance Marketing Strategy:
- Develop, execute, and manage performance marketing campaigns to drive lead generation, conversions, and ROI.
- Identify target audiences and craft customized strategies to reach them effectively.
- Campaign Execution and Optimization:
- Manage campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube.
- Optimize ad creatives, targeting, and landing pages using A/B testing to improve performance metrics.
- Budget Management:
- Allocate and manage campaign budgets efficiently to achieve maximum impact and cost-effectiveness.
- Data Analysis and Reporting:
- Monitor, analyze, and report campaign performance metrics using tools like Google Analytics, Google Ads Manager, and Facebook Insights.
- Provide actionable insights and recommendations to improve campaign outcomes.
- Collaboration:
- Work closely with the content, design, and marketing teams to ensure cohesive branding and messaging across campaigns.
- Coordinate with external vendors or agencies when necessary.
- Market and Competitor Analysis:
- Conduct research on market trends, audience behavior, and competitor strategies to inform campaign decisions.
- Trend Monitoring:
- Stay up-to-date with the latest tools, trends, and best practices in performance marketing and digital advertising.
Qualifications and Skills:
- Minimum of 3 years of hands-on experience in performance marketing role
- Bachelor's degree in Marketing, Business, or a related field.
- Proficiency in using platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic advertising tools.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Experience with SEO, SEM, and remarketing strategies.
- Excellent communication and project management skills.
Job Type: Full-time
Pay: ₹30, ₹35,000.00 per month
Benefits:
- Paid sick time
Ability to commute/relocate:
- Hyderabad District, Telangana: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Will you be able to reliably commute or relocate to Santosh Nagar , Hyderabad for this job?
- Are you comfortable working with the Salary range of INR 30k to 35k in hand ? Apply only if you are okay with this range.
Experience:
- Lead generation: 3 years (Required)
- Google Ads: 3 years (Required)
Work Location: In person
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