Performance Marketing Executive

Position Title: Performance Marketing Executive

Department: Marketing – Performance Marketing Team

Reports To: Marketing Manager

Location: Hyderabad, India

About the Role

At Autocracy Machinery, we provide the opportunity to plan, execute, and optimize paid digital campaigns across performance-driven platforms. As a Performance Marketing Executive, you will work closely with the Marketing Manager, SEO & Website Team, and Content & Creative Team to deliver measurable lead generation, conversion optimization, and ROI-focused campaigns. You will be responsible for managing campaigns on Google Ads, YouTube Ads, Bing Ads, and LinkedIn Ads while monitoring analytics, performance metrics, and conversion funnels.

Purpose

To drive high-quality leads, conversions, and measurable business results through performance-oriented digital campaigns. Your work will support Autocracy Machinery's marketing objectives, help optimize digital spend, and ensure maximum ROI from paid campaigns.

The Work You'll Do

In this role, you will:

● Plan, execute, and optimize paid campaigns on Google Ads, YouTube Ads, Bing Ads, and LinkedIn Ads.

● Collaborate with the SEO & Website Team to create optimized landing pages and track conversion performance.

● Work with Content & Creative Team to develop ad copies, visuals, and videos aligned with campaign goals.

● Monitor, analyze, and report campaign performance, identifying trends and actionable insights.

● Implement A/B testing strategies for ad creatives, copy, and landing pages to maximize conversions.

● Track ROI, cost-per-click (CPC), cost-per-lead (CPL), and other key KPIs.

● Manage budgets efficiently to maximize results within allocated spend.

● Stay updated with digital marketing trends, platform updates, and industry best practices.

● Coordinate with the Marketing Manager for strategic planning and reporting.

● Ensure all campaigns comply with advertising platform policies and company guidelines.

Key Responsibilities

● Execute performance-driven digital campaigns on Google Ads, YouTube Ads, Bing Ads, and LinkedIn Ads.

● Track, measure, and optimize campaign performance using analytics and reporting tools.

● Develop and test ad creatives, messaging, and targeting strategies to improve ROI.

● Work closely with the Content & Creative Team to ensure ad copies and creatives align with campaign objectives.

● Optimize landing pages in collaboration with SEO & Website Team to increase conversions.

● Manage budgets and bid strategies to maximize performance.

● Analyze campaign data, prepare performance reports, and provide actionable insights to the Marketing Manager.

● Research emerging tools, trends, and opportunities in paid digital advertising.

● Collaborate with internal teams to align campaigns with overall marketing and business objectives.

Key Requirements

● 2–5 years of experience in performance marketing or digital marketing.

● Hands-on experience with Google Ads, YouTube Ads, Bing Ads, and LinkedIn Ads.

● Strong analytical skills and experience in tracking and optimizing campaign KPIs.

● Ability to manage multiple campaigns simultaneously with attention to detail.

● Knowledge of A/B testing, conversion rate optimization, and ROI-driven strategies.

● Collaboration skills to work with content, creative, SEO, and website teams.

● Proficiency in analytics tools (Google Analytics, Google Tag Manager, Data Studio).

● Strong communication and reporting skills for internal stakeholders.

● Bachelor's degree in Marketing, Digital Marketing, Communication, or related field preferred.

● Self-motivated, results-driven, and proactive in identifying performance improvement opportunities.

The Team

You will be part of the Performance Marketing Team, reporting directly to the Marketing Manager. The team works closely with the SEO & Website Team, Content & Creative Team, and Marketing & PR Coordinator to ensure campaigns drive measurable results, optimized spending, and high-quality lead generation for Autocracy Machinery.

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Expected Start Date: 15/10/2025