Performance Marketing Associate

Location: Hyderabad

About the Company:

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast Read more about the company at

Job Summary:

• We are seeking a talented and experienced Performance Marketing Associate to join our dynamic team.
• The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
• Performance Marketing/Paid Media Associate is responsible for creating and delivering great digital campaigns.
• Performance Marketing/Paid Media Associate is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface.
• Performance Marketing/Paid Media Associate prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

Job Responsibilities:

• Create and execute strong digital media recommendations with supporting validation
• Develop, execute, manage & maintain media plans
• Oversee buys, analyze campaigns, and change recommendations to maximize performance
• Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
• Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
• Stay current with trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
• Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
• Manage the testing, QA, QC, and debugging of tracking pixels
• Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
• Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
• Take responsibility for ensuring projects are delivered on time and within budget
• Communicate with clients about projects both remotely, and in-person

Skills Required:

• Ability to manage a team
• Strong quantitative and analytical skills
• Solid understanding of mathematical concepts
• Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
• Understanding of media concepts and terms, creative and budget requirements
• Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
• Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
• Debugging and identification of problems is essential
• Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
• Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
• Solid understanding of event tracking and how this can be used effectively
• Understanding of iOS / Android app tracking
• Ability to create clear and insightful reports using data from Google Analytics and other data sources
• Excellent Excel skills are an advantage
• An excellent communicator and be able to present ideas, verbally and in writing

Experience Required:

• Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience
• Proven experience as a Performance Marketing Associate or similar role, with a minimum of 2 to 3 years in digital marketing.
• Experience in an agency set up would add value to the role
• Certification in Google Ads or other relevant digital marketing certifications is a plus.