Performance Marketing Manager

2 days ago

Hyderabad, Telangana, India Vridhii Full time ₹ 4,80,000 per year

Performance Marketing Manager – Vridhii Digital (Hyderabad, In-Office)About Vridhii DigitalVridhii Digital is a boutique digital marketing agency specializing in branding, performance marketing, and social media management for SMEs, startups, and B2B businesses. We create measurable and impactful digital experiences that drive tangible business outcomes.Position SummaryWe are looking for aPerformance Marketing Managerwith a minimum of 4 years of experience in digital advertising, email marketing, campaign optimization, analytics, and SEO. The role involves leading paid performance campaigns across platforms, managing influencer activations linked to performance outcomes, and owning client account P&L. This is a full-time, in-office role based in Hyderabad—ideal for professionals seeking long-term growth, not freelancers.Key ResponsibilitiesPlan, execute, and optimize campaigns on Google Ads, Meta, LinkedIn, and other performance platformsBuild and manage email marketing workflows to nurture leads and improve conversionsEnsure SEO-friendly landing pages and campaign contentCollaborate with internal teams to develop performance-led messaging and creativesManage influencer partnerships as performance marketing extensions (where relevant)Analyze campaign metrics, generate insights, and refine strategies with a data-first approachTrack budgets and maintain healthy ROI across accountsLiaise with clients to align objectives, budgets, and deliverablesOwn client-level P&L, ensuring strategic and financial impactKey Result Areas (KRAs)Deliver ROI-focused KPIs: ROAS > 3x, CPL within targets, CTR benchmarks per platformEnsure 100% of campaigns are launched and optimized within turnaround timesRun at least one influencer-driven performance pilot per quarter (as applicable)Submit monthly client reports with analytics and recommendationsMaintain budget adherence with

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