crm
1 day ago
We are seeking a CRM professional to lead customer relationship strategies, manage CRM platforms, and drive engagement through data-driven campaigns. The ideal candidate will have hands-on experience with CRM tools, customer segmentation, and lifecycle marketing.
Key Responsibilities
- Manage and optimize CRM systems (e.g., Salesforce, HubSpot, Zoho, Dynamics 365)
- Design and execute customer engagement campaigns across email, SMS, and other channels
- Analyze customer data to identify trends, opportunities, and segmentation strategies
- Collaborate with sales, marketing, and support teams to align CRM initiatives
- Ensure data hygiene, compliance (GDPR, CCPA), and integration with other platforms
- Generate reports and dashboards to track KPIs like retention, conversion, and CLV
Mandatory Skills
- Proficiency in CRM platforms (Salesforce, Dynamics 365, Zoho, etc.)
- Strong understanding of customer lifecycle and segmentation
- Experience with campaign automation and A/B testing
- Analytical skills with tools like Excel, Power BI, or Google Analytics
- Familiarity with data privacy regulations and CRM best practices
Preferred / Good-to-Have Skills
- Knowledge of marketing automation tools (e.g., Mailchimp, Marketo, Pardot)
- Experience with APIs and CRM integrations
- Basic HTML/CSS for email template customization
- Exposure to loyalty programs or customer retention strategies
- Certification in CRM platforms (e.g., Salesforce Admin)
Qualifications
- Bachelor's or Master's degree in Marketing, Business, IT, or related field
Job Type: Full-time
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