Retention

4 days ago

Mumbai Maharashtra, India Stay Vista Full time

**Key Responsibilities**:

- ** Data Segmentation**:

- Analyze customer data to identify different segments based on behaviour, demographics, purchase history, and other relevant criteria.
- Develop and maintain detailed customer profiles to personalize marketing efforts.
- Use marketing automation tools to streamline and optimize campaign delivery.
- Ensure messaging is consistent, relevant, and aligned with brand guidelines.
- ** Marketing Automation**:

- Implement and manage marketing automation tools to enhance the efficiency and effectiveness of campaigns.
- Continuously monitor and analyze campaign performance, making adjustments as necessary to improve results.
- ** Customer Loyalty Programs**:

- Develop and manage customer loyalty programs to increase customer retention and lifetime value.
- Track and analyze the effectiveness of loyalty initiatives and make data-driven recommendations for improvement.
- ** WhatsApp Flows**:

- Design and implement WhatsApp communication flows to nurture customer relationships and drive engagement.
- Work closely with the customer service and sales teams to ensure seamless integration of WhatsApp communications into the overall customer experience.
- ** Liaison with Other Teams**:

- Collaborate with the marketing, sales, customer service, and product teams to ensure alignment and consistency in customer communications and retention strategies.
- Act as a bridge between different departments to gather insights and feedback for improving customer engagement.
- ** Managing and Consolidating Data**:

- Manage customer data effectively and ensure it is consolidated in one place for ease of access and analysis.
- Implement best practices for data management and ensure data integrity.
- ** Reporting and Analysis**:

- Generate regular reports on retention metrics, campaign performance, and customer feedback.
- Provide actionable insights and recommendations based on data analysis to improve retention strategies.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 2-3 years of experience in a retention, CRM, or marketing automation role.
- Proficient in using marketing automation tools (e.g., Clevertap, Mailchimp, Mo Engage).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with WhatsApp Business API and creating customer engagement flows is a plus.

**What We Offer**:

- Competitive compensation package.
- Opportunity to work with a dynamic and innovative team.
- Professional growth and development opportunities.

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