Retention Marketing

1 day ago

Mumbai, Maharashtra, India Nykaa Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Overview:

We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.

Key Responsibilities:

Retention Strategy Development:

  • Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.
  • Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.

Campaign Management:

  • Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.
  • Optimize campaigns across email, SMS, push notifications, and in-app messaging.
  • A/B test campaigns to determine what drives the best engagement and retention.

Data Analysis & Reporting:

  • Monitor campaign performance and derive actionable insights using analytics tools.
  • Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.

Collaboration:

  • Work closely with product, content, and marketing teams to align retention efforts with overall business goals.
  • Partner with the design team to create engaging creatives and messaging.

Tool Expertise:

  • Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.
  • Stay updated with the latest features of these platforms and implement best practices.

Customer Insights:

  • Gather and interpret customer feedback to improve retention strategies.
  • Identify patterns and trends in customer behavior to predict churn and take proactive measures.

Knowledge and Skill / Qualification Requirements:

  • 1–3 years of experience in retention marketing or customer lifecycle management.
  • Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.
  • Strong analytical skills and a data-driven mindset.
  • Familiarity with segmentation, A/B testing, and campaign optimization.
  • Excellent communication skills with a focus on creating customer-centric strategies.

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