Shopify And Retention Marketing Executive

4 weeks ago


Mumbai Maharashtra, India Weekday AI Full time

This role is for one of the Weekday s clients Min Experience 2 years Location Mumbai JobType full-time We are looking for a dynamic Shopify and Retention Marketing Executive to manage and optimize our eCommerce store while driving customer retention through impactful marketing initiatives This role combines hands-on Shopify management conversion rate optimization CRO and data-driven retention marketing to enhance user experience and boost repeat purchases Requirements Shopify Management CRO Manage and update the online store with new products offers and content Optimize product pages checkout flows and site UX to increase conversion rates Plan and execute A B tests analyze performance and implement CRO strategies to improve add-to-cart and purchase metrics Collaborate with design and development teams to troubleshoot issues and enhance the shopping experience Retention Marketing Plan and execute email WhatsApp and CRM campaigns to drive customer engagement and repeat purchases Set up and manage automation workflows including welcome sequences abandoned cart recovery post-purchase communication and win-back campaigns Segment the customer base to deliver personalized high-performing campaigns Work closely with the content and design teams to ensure campaigns are on-brand engaging and results-driven Data Insights Monitor Shopify Google Analytics and CRM dashboards to track performance and identify growth opportunities Prepare and share reports to optimize retention repeat purchase rate and customer lifetime value Experiment with new strategies and tools to enhance customer engagement and loyalty Required Skills Shopify Shopify Plus WooCommerce preferred Klaviyo Mailchimp Email CRM Marketing Conversion Rate Optimization CRO eCommerce Strategy Analytics Google Analytics



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