Shopify and Retention Marketing Executive

15 hours ago

Mumbai, Maharashtra, India Weekday AI Full time ₹ 5,00,000 - ₹ 15,00,000 per year

This role is for one of the Weekday's clientsMin Experience: 2 years

Location: Mumbai

JobType: full-time

We are looking for a dynamic Shopify and Retention Marketing Executive to manage and optimize our eCommerce store while driving customer retention through impactful marketing initiatives. This role combines hands-on Shopify management, conversion rate optimization (CRO), and data-driven retention marketing to enhance user experience and boost repeat purchases.

Requirements

Shopify Management & CRO

  • Manage and update the online store with new products, offers, and content.
  • Optimize product pages, checkout flows, and site UX to increase conversion rates.
  • Plan and execute A/B tests, analyze performance, and implement CRO strategies to improve add-to-cart and purchase metrics.
  • Collaborate with design and development teams to troubleshoot issues and enhance the shopping experience.

Retention Marketing

  • Plan and execute email, WhatsApp, and CRM campaigns to drive customer engagement and repeat purchases.
  • Set up and manage automation workflows, including welcome sequences, abandoned cart recovery, post-purchase communication, and win-back campaigns.
  • Segment the customer base to deliver personalized, high-performing campaigns.
  • Work closely with the content and design teams to ensure campaigns are on-brand, engaging, and results-driven.

Data & Insights

  • Monitor Shopify, Google Analytics, and CRM dashboards to track performance and identify growth opportunities.
  • Prepare and share reports to optimize retention, repeat purchase rate, and customer lifetime value.
  • Experiment with new strategies and tools to enhance customer engagement and loyalty.

Required Skills:

  • Shopify / Shopify Plus
  • WooCommerce (preferred)
  • Klaviyo / Mailchimp
  • Email & CRM Marketing
  • Conversion Rate Optimization (CRO)
  • eCommerce Strategy & Analytics
  • Google Analytics

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