Retention Marketing Executive

1 week ago

Mumbai, India White Force Full time

Job description Own Loyalty Program on The Whole Truth website. ● Own execution and performance of remarketing campaigns via Emails, WhatsApp, etc. that improves customer lifetime value and brings back lapsed customers. ● Setup automated retargeting journeys using marketing automation toolslike Insider to drive higher retention. ● Executing on-site experiments and campaignsto boost conversion rates and reduce abandonment across the purchasing funnel. ● Drive growth & engagement through conceptualising great design and copy across all remarketing channels. Skills and Competencies Must have ● Prior experience of working on a CRM/Marketing automation tool like Insider, Klaviyo, Clevertap or Webengage. ● Proficiency with MS Excel & Google Sheets. ● Ability to craft own creatives and copy (especially short form copy). Good to have ● Hand on experience with Google Analytics and D2C backends like Shopify / Woocommerce / Wordpress, etc. ● An experimental mindset, know the basics of AB testing. ● Experience in working with a fast-growing D2C/e-commerce firm

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