Retention Marketer

6 days ago

Mumbai Maharashtra, India Acme Services Full time

Partner with Content writers in creating content that is relevant and personalized to the user journeys and ensure successful execution and tracking of the same
- Bucketing user segments to build personalized communication approach for nurturing user engagement and retention through journey automation
- Evaluate the current user properties and events tracked in the user journey and identify

additional properties and events to be tracked
- Design monthly campaign calendar and communication strategy for different user segments basis insights derived from the various user surveys, customer service feedback report, business data, product rollout while keeping in mind the monthly targets, business

seasonality and external factors
- Prepare a detailed Campaign wise plan with budgets and projected ROI for each campaign and track the Campaign performance parameters and ensure ROI achievement
- Weekly tracking of overall retention target vs actuals and plan for course of action to achieve and surpass overall monthly numbers
- Evaluate performance and returns generated through various communication channels and mediums to make necessary changes in the communication channel mix
- Identify new communication channels and plan deployment and success measurement

parameters
- Monitor overall retention targets, budget utilization vs returns on a weekly basis and plan

necessary course correction wherever required
- Explore all avenues possible to improve the user experience and achieve the overall role

objective
- Monitor key business parameters for the role and subordinates on daily basis for timely

course correction

**What are we looking for**:

- Experience in CRM campaigns, journeys and analytics, with specific

end-to-end (gaming/ e-commerce experience).
- Experience on any of the tools such as Webengage/ Clevertap/

Moengage/Smartech/Adobe Campaign/ Responsys
- Experience of driving business through user retention and engagement strategies.
- An analytical bent of mind with an ability to collate, analyze and present data to drive clear insights into the business and make decisions to meet retention KPIs.
- Good understanding of CRM, customer data analytics, app marketing & app analytics
- Experience of using marketing analytics tools and metrics.
- Understanding of databases, SQL, Tableau etc. is preferred
- Ability to effectively communicate and manage relationships with external vendors and

partners
- Team handling experience is a must

**Salary**: Up to ₹1,000,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)
- Retention campaigns: 1 year (preferred)

Work Location: In person

  • Retention Marketing

    3 weeks ago

    Mumbai, India White Force Full time

    Job description Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and...

  • Retention Marketing

    7 days ago

    Mumbai, Maharashtra, India Nykaa Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Job Overview:We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding...

  • Retention Marketing Associate

    6 days ago

    Mumbai, Maharashtra, India Hunarstreet Technologies Full time

    **Key Responsibilities**: - Analyze campaign performance and customer data to identify trends and opportunities for improvement - Collaborate with creative teams to develop compelling messaging and content tailored to customer segments - Help optimize lifecycle marketing workflows and journeys using tools like Klaviyo, Braze, or similar platforms - Conduct...

  • Retention Marketing

    2 weeks ago

    Mumbai, Maharashtra, India FatakPay Full time ₹ 48,000 - ₹ 60,000 per year

    Experience:1–2 yearsCTC:₹4–5 LPALocation:Mumbai, Andheri (on-site, fulltime)Role Overview:At Fatakpay, we are building afinancial super appfor the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us isretaining users, improving engagement, and increasing repeat transactionsthrough data-driven marketing...

  • Retention & Growth Marketing Associate

    15 hours ago

    Mumbai, Maharashtra, India Hunarstreet Technologies Full time

    **Key Responsibilities**: - Analyze campaign performance and customer data to identify trends and opportunities for improvement - Collaborate with creative teams to develop compelling messaging and content tailored to customer segments - Help optimize lifecycle marketing workflows and journeys using tools like Klaviyo, Braze, or similar platforms - Conduct...

  • Associate - Retention Marketing

    1 week ago

    Lower Parel, Mumbai, Maharashtra, India YTPS HR Services Full time

    **Associate - Retention Marketing** **Location**: Lower Parel, Mumbai (Work From Office) **Experience**: 1-2 Years **CTC**: Up to ₹6 LPA As a Retention Marketing Executive, you will be responsible for assisting, developing and executing strategies to maximize customer retention and loyalty. Your primary focus will be on understanding customer...

  • Retention Marketing Manager

    4 days ago

    Mumbai, Maharashtra, India mirraw Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    About With over 5 lac listed products, 5 million and counting customers worldwide, our mission is to bring the world's best ethnic designs to your doorstep. Based out of Lower Parel- Mumbai, Mirraw brings handpicked designs in ethnic jewelry, apparel, accessories & more. Founded by Shailesh Jain & Anup Nair in 2011, our products make our customers look...

  • Retention Marketing Manager

    4 days ago

    Mumbai, Maharashtra, India Hunarstreet Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title: Retention Manager – Growth Marketing As a Retention Marketing Manager, you will be responsible for developing and executing strategies to maximize customer retention and loyalty. Your primary focus will be on understanding customer behavior, implementing targeted campaigns, and leveraging data- driven insights to increase repeat user revenue &...

  • Retention Marketing

    6 days ago

    Mumbai, Maharashtra, India Nykaa Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Role Overview :Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the...

  • Retention Marketing Associate

    10 hours ago

    Mumbai, Maharashtra, India ReBid Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Role: Retention Marketing AssociateLocation: Mumbai, IndiaAbout ReBid:Founded by entrepreneur Rajiv Dingra, ReBid is the world's 1st Unified Marketing & Ad Operations platform, leveragingPeople + Product + AIto maximize advertising outcomes. We help brands simplify, scale, and supercharge their marketing through cutting-edge solutions and an expert team.As...