Associate - Retention Marketing

3 days ago

Lower Parel Mumbai Maharashtra, India YTPS HR Services Full time

**Associate - Retention Marketing**

**Location**: Lower Parel, Mumbai (Work From Office)
**Experience**: 1-2 Years
**CTC**: Up to ₹6 LPA

As a Retention Marketing Executive, you will be responsible for assisting, developing and

executing strategies to maximize customer retention and loyalty. Your primary focus will be on

understanding customer behaviour, implementing targeted campaigns, and leveraging

data driven insights to increase repeat user revenue & customer lifetime value. This role

requires a blend of analytical skills, creativity, and a deep understanding of customer

psychology to drive engagement and loyalty.

**Key Responsibilities**:
1) Customer Segmentation and Analysis:

- Conduct thorough analysis of customer data to identify key segments.

based on customer segments.
- Utilize data insights to enhance the overall customer experience and satisfaction.

2) Retention Campaign Planning and Execution:

- Design and implement retention campaigns across various channels
- Planning and creating automated user journeys for effective communication
- Create compelling content and messaging to resonate with different customer segments.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns.

3) Feedback and Surveys:

- Implement customer feedback loops to gather insights and understand pain points.
- Utilize surveys and other feedback mechanisms to improve customer satisfaction and

address issues proactively.

4) Analytics and Reporting:

- Regularly analyse campaign performance and customer metrics to measure success.
- Provide detailed reports and insights to senior management.

5) Cross-functional Collaboration:

- Work closely with product, sales, and customer support teams to align retention

strategies with overall business goals.
- Collaborate with marketing teams to ensure consistency in messaging and branding.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
- 1 year of experience in CRM or a similar role
- Proven experience in retention marketing or a similar role.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Experience with customer segmentation and targeting strategies.
- Excellent communication and interpersonal skills.
- Proficiency in marketing automation tools and customer relationship management

(CRM) systems.
- Creative mindset with the ability to think strategically and execute tactically.

**Preferred Skills**:

- Familiarity with A/B testing methodologies.
- Knowledge of e-commerce, subscription-based models, or relevant industries.
- Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage (or

similar CRM’s) Tableau, Google Analytics, Excel

Pay: ₹40,000.00 - ₹50,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Quarterly bonus
- Yearly bonus

Work Location: In person

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