Retention Marketing Associate

5 days ago

Mumbai, Maharashtra, India ReBid Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Role: Retention Marketing Associate

Location: Mumbai, India

About ReBid:

Founded by entrepreneur Rajiv Dingra, ReBid is the world's 1st Unified Marketing & Ad Operations platform, leveraging
People + Product + AI
to maximize advertising outcomes. We help brands simplify, scale, and supercharge their marketing through cutting-edge solutions and an expert team.

As part of our growth journey, we're looking for a passionate
Retention Marketing Associate
who is excited to learn, experiment, and grow in the field of customer engagement and lifecycle marketing.

We are a geography agnostic, hybrid work culture, and agile company which is focused on a forward-looking work culture. We have some of the best industry talents on board and we identify ourselves as Transformists. We believe that transformation is not just for business, but for our people too.

To know about the products that we are building, you can take a quick glance at our website:

Our Team:

We are a small, focused, and collaborative team

New members quickly take on responsibility of larger parts of the application

While your focus may be on one part of our technology stack, we know that engineers love to learn, and we encourage you to continue to learn all of our tools

We are gunning for a hybrid work culture as we truly believe that everyone can perform in any environment with a deep sense of belonging and a community to deliver results that we can be proud of.

Come aboard, because we are building a flying jet while in a take-off mode. And the jet is a supersonic one

Responsibilities:

  • Learn and support in using ReBid's Customer Data Platform to segment and activate customer journeys.

  • Assist in building personalized retention campaigns (email, SMS, push, in-app) based on CDP insights.

  • Work with client success managers to understand client goals and translate data into actionable retention strategies.

  • Monitor and track customer engagement metrics – churn rates, LTV, repeat purchases, and campaign effectiveness.

  • Conduct A/B testing and experiment with different customer touchpoints to maximize retention.

  • Collaborate with the design, product, and marketing teams to deliver engaging communication strategies for clients.

  • Prepare weekly reports & insights decks for internal and client presentations.

  • Research and stay updated on CRM trends, retention best practices, and data-driven marketing approaches.

Skills and Experience:

  • 1-3 years of experience in retention marketing, ideally in a fast-paced D2C or e-commerce environment.
  • Proficiency in CDP tools (Web Engage, CleverTap, MoEngage) and CRM platforms.
  • Strong analytical skills, with hands-on experience using data tools like Google Analytics, Mixpanel, and Power BI.
  • Strategic mindset with a knack for customer segmentation, journey mapping, and automation.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally.
  • Experience in high-growth start-ups and knowledge of digital analytics, customer behavior, and retention techniques.

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