Senior Marketing Automation Director

4 weeks ago


Tiruppur, Tamil Nadu, India System Soft Technologies Full time
Senior Marketing Automation Director

This role involves working with multiple stakeholders, requiring expertise in Marketo. In this capacity, you'll plan, create, implement, manage, and optimize marketing automation and operations programs, working closely with a global field marketing organization.

Responsibilities:

  • Collaborate with the Global Field Marketing team to align marketing automation and operations strategies with key regional initiatives.
  • Plan, execute, and manage go-to-market marketing automation programs, campaigns, and webinars from start to finish.
  • Maintain and update the automation campaign calendar, managing assigned projects via project management tools to ensure timely execution.
  • Set up, schedule, and support webinar campaigns.
  • Generate lead reports for the team and create necessary lists/segments.
  • Support essential marketing operations initiatives.

Requirements:

  • Marketo
  • Salesforce
  • HubSpot
  • Marketing Automation, Email Campaigns, Webinars
  • Fluency in English
  • Must work EU Timezone (Spain/Germany/Netherlands)


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