Product Marketing Manager
3 days ago
About Shopflo
At Shopflo, we're trying to change the way consumers experience brands and businesses. Our first product was a cart and checkout platform for e-commerce, that allowed marketers to personalise discounts, rewards, and payments. We are currently also working on a new product that takes it a notch up higher by unlocking enterprise-grade personalization for all consumer tech businesses.
Team & Role
Shopflo was started by three co-founders: Ankit (ex-IIT Kharagpur, Oracle, Gupshup), Ishan (ex-IIT Bombay, Parthenon, Elevation Capital), and Priy (ex-IIT Madras, McKinsey, Elevation Capital). We are a team of 60+ people now (with team members joining from Livspace, Gupshup, Setu etc.) and located in HSR, Bengaluru. We closed our first seed round at $3.8M with Tiger Global, TQ and Better last year. And we’re just getting started
Responsibilities:
Go-to-Market Strategy:
- Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements
- Collaborate with cross-functional teams, including product management, sales, and marketing, to align on messaging and positioning
Product Messaging and Positioning:
- Develop clear and compelling product messaging and positioning that resonates with our target audience
- Create high-quality product collateral, including product briefs, one-pagers, and presentations
- Collaborate with the content team to create engaging blog posts, articles, and case studies
Product Launch:
- Plan and execute successful product launches, including coordinating with sales, marketing, and customer success teams
- Develop launch plans, including messaging, timing, and distribution channels
- Hack growth opportunities that fast tracks adoption of the launches
Market Analysis and Competitive Intelligence:
- Conduct in-depth market research and competitive analysis to identify market trends and opportunities.
- Monitor the competitive landscape and develop strategies to differentiate Shopflo's products.
Requirements:
- 3-5 years of experience with Product Marketing
- Strong understanding of marketing principles, including branding, messaging, and positioning
- Excellent written and verbal communication skills
- Strong analytical skills and ability to use data to drive decision-making
- Experience with marketing automation tools and CRM systems
- Ability to work effectively in a fast-paced, collaborative environment
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