Product Marketing Manager

3 days ago


Tiruppur, India shopflo Full time

About Shopflo

At Shopflo, we're trying to change the way consumers experience brands and businesses. Our first product was a cart and checkout platform for e-commerce, that allowed marketers to personalise discounts, rewards, and payments. We are currently also working on a new product that takes it a notch up higher by unlocking enterprise-grade personalization for all consumer tech businesses.


Team & Role

Shopflo was started by three co-founders: Ankit (ex-IIT Kharagpur, Oracle, Gupshup), Ishan (ex-IIT Bombay, Parthenon, Elevation Capital), and Priy (ex-IIT Madras, McKinsey, Elevation Capital). We are a team of 60+ people now (with team members joining from Livspace, Gupshup, Setu etc.) and located in HSR, Bengaluru. We closed our first seed round at $3.8M with Tiger Global, TQ and Better last year. And we’re just getting started


Responsibilities:

Go-to-Market Strategy:

  • Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements
  • Collaborate with cross-functional teams, including product management, sales, and marketing, to align on messaging and positioning

Product Messaging and Positioning:

  • Develop clear and compelling product messaging and positioning that resonates with our target audience
  • Create high-quality product collateral, including product briefs, one-pagers, and presentations
  • Collaborate with the content team to create engaging blog posts, articles, and case studies

Product Launch:

  • Plan and execute successful product launches, including coordinating with sales, marketing, and customer success teams
  • Develop launch plans, including messaging, timing, and distribution channels
  • Hack growth opportunities that fast tracks adoption of the launches

Market Analysis and Competitive Intelligence:

  • Conduct in-depth market research and competitive analysis to identify market trends and opportunities.
  • Monitor the competitive landscape and develop strategies to differentiate Shopflo's products.


Requirements:

  • 3-5 years of experience with Product Marketing
  • Strong understanding of marketing principles, including branding, messaging, and positioning
  • Excellent written and verbal communication skills
  • Strong analytical skills and ability to use data to drive decision-making
  • Experience with marketing automation tools and CRM systems
  • Ability to work effectively in a fast-paced, collaborative environment


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