Digital Marketing Manager

1 month ago

tiruppur, India Redrob Full time

"Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.”

Employer: Gracia Marcom

Position: Digital Marketing Manager

Years of Experience: 3 years

Community Location: Ahmedabad

Employment Type: Full-Time


CONNECT

Company Overview (

McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.


Redrob by McKinley Rice: The Next Frontier in Professional Development

Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in its expansion. Proudly introducing Redrob—a groundbreaking AI platform—we're set to redefine professional development.

Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals' aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.

Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.


Know Gracia Marcom

Gracia Marcom is a purpose-driven agency with a unique blend of creativity and expertise in brand- building. Our purpose is to empower brands with creative solutions that make a positive impact in the world. Our focus is on creating outstanding design, advertising, and web technology-driven solutions that drive business growth and create a lasting impact. We started our journey in 2011, and since then, we’ve come a long way. Our dedication to excellence and passion for creativity has helped us achieve some remarkable milestones along the way. From being featured twice on the Times Square NYC Bill Board to earning a Guinness recognition for creating FIA’s record of the highest number of unique flags flown, our achievements inspire us to keep pushing the boundaries of what’s possible. We have earned a Bronze medal Ecovadis Sustainability rating, showcasing our dedication to environmental responsibility and corporate sustainability. W’ve had the pleasure of working with over 50 clients, creating 988 projects, and leaving a lasting impression on each of them.


How to become a part of Gracia Marcom and enjoy the benefits:

❖ Step 1: Fill in the application form and register via RedRob.

❖ Step 2: Clear the interview process.

❖ Step 3: Be a part of the team at Gracia Marcom


EXPERIENCE

  • Develop Digital marketing strategies and objectives of each campaign that align with the client’s business goals.
  • Create the campaign strategy and run the campaign to achieve the objectives.
  • Analyzing the campaign and making reports and recommendations
  • Domain-Hosting and for Ecommerce listing, shipping coordination
  • Developing skills and knowledge to grow into Digital Marketing Head and Handle the team


Expectations from you:

Basic Requirements

  • Social Media Platforms – FB, IG, Twitter, , YouTube, Pinterest, Quora (& explore other platforms which suitable and required)
  • List down targeted keywords and hashtags for social media.
  • In the paid campaigns, monitor often, manage budgets, and keep watch on the amount spent on specific keywords.
  • Improve CTR and manage PPC budget.
  • For organic post list down activities need to be performed to increase engagement and profile visits.
  • Set a social media post calendar with topics to cover and post on a specific day as per the schedule date with targeted keywords, post description and hashtags.
  • Social Media Leads collection and sending to clients.
  • Email Marketing, Forms Creation and Analysis
  • Define the audience and collect email data from website form or lead magnet.
  • Make a Calendar schedule about when to send and whom to send. (which segment of users)
  • Email Distribution, Email Collection, Forms Creation and Analysis
  • Check the website content quality of keywords as per the google algorithm.
  • Analyze keywords by comparing with top 5 competitors and keep watch on how it is performing.
  • Create a list of keywords to add to the web content in order to rank organically on search engine results.
  • Collaborate with the web development team to ensure SEO best practices are properly followed for website architecture, content, linking building.
  • Identify SEO trends, and gain insights about target customers to maximize ROI from an
  • Manage campaign costs vs ROI and take necessary steps to adhere to the budgets.
  • Schedule blog posting and Create link building strategy in blog posting.
  • Analyzing the campaign and making reports and recommendations
  • Weekly evaluate the social media campaigns insights in terms of views, likes, followers, comments, clicks, engagement and make reports to improve the next campaigns.
  • Fortnightly Measure each and every email campaign performance and do the changes needful in every email campaign.
  • Compare open and click through rates with other email campaigns.
  • Collect and analyze website visitors from different sources, clicks, page visit, total time spent on page. Identify trends and insights in order to achieve maximum ROI
  • Track, report and analyze web analytics data and the various search engine marketing (SEM) campaigns.
  • Domain and Hosting purchase co-ordination and issues resolution
  • E-commerce website co-ordination with vendors
  • Amazon listing, Reports, and updating the product content as an when required.
  • Shipping Co-ordination, Developing skills and knowledge to grow into Digital Marketing Head

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