Marketing Manager

19 hours ago

Tiruppur, India Enago (Crimson Interactive) Full time

Key Responsibilities:


Strategy Development:

  • Create and execute innovative marketing strategies to achieve customer acquisition, retention, and revenue growth goals in both B2B and B2C segments.
  • Align marketing strategies with business goals and localize them foe key international markets.

Campaign Management:

  • Develop, execute, and optimize marketing campaigns across digital channels, including paid media, email, SEO, social media, and content marketing.
  • Measure and analyze campaign performance to ensure ROI and identify areas for improvement.

Go-to-Market Strategy:

  • Define and implement agile go-to-market strategies for product/feature launches and updates in global markets.
  • Collaborate with cross-functional teams, including regional sales, product, and customer success, to ensure alignment.

Revenue Responsibility:

  • Drive revenue growth by identifying and leveraging market opportunities.
  • Manage budgets, forecasts, and performance metrics to ensure accountability and profitability.

Customer Insight and Market Research:

  • Conduct market analysis to understand customer behavior and preferences.
  • Identify trends and opportunities to inform strategic decisions.

Team Collaboration:

  • Work closely with design, content, and sales teams to deliver cohesive and impactful campaigns & collaterals.
  • Mentor junior marketing team members and foster a collaborative environment.


Qualifications:

Experience:

  • 8-10 years of proven marketing experience in both B2B and B2C sectors, with at least 2 years in a managerial role.
  • Hands-on experience executing marketing campaigns that deliver measurable results.

Technical Skills:

  • Proficiency in digital marketing and analytics platforms and tools.
  • Strong knowledge of SEO, SEM, email marketing, social media strategies, and content marketing.

Soft Skills:

  • Exceptional communication and presentation skills.
  • Strategic thinker with a data-driven mindset.
  • Ability to work in a fast-paced, dynamic environment and manage multiple priorities.


Education:

  • Bachelor’s degree.
  • MBA or equivalent is a plus.


Why Join Us?

  • Opportunity to work with a diverse and talented team in a global environment.
  • A chance to lead impactful marketing initiatives and make a direct contribution to business growth.

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