Associate Director Programmatic

5 days ago

Tiruppur, India Aptita Full time

Associate Director - Programmatic


Location:- Pan India

Salary:- As per Industry



Reporting of the role

This role reports to the Director



What your day job looks like at:

Develop strong relationships with counterparts in Hub regional teams (Europe, U.S., Asia)

Lead the training and growth of your local programmatic team

Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery

Be accountable for consistent work delivery to Hub regional teams by ensuring a high quality of output

Serve as point of escalation for your team and take ownership of resolving challenges

Provide career development and coaching for your team

Line manage 2-5 direct reports with as many as 10 indirect reports

Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

Provide support to in capacity planning & resource management for the team

Present strong and effective communication across all level

What you’ll bring:

Working experience in Agency, Trading Desks or Programmatic Tech Partners

Actual Campaign execution experience with most of the local programmatic players as well as measurement providers

Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits

Existing relationships with publishers, programmatic product partners, as well as data providers in the local market

Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies

Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person

Minimum qualifications:

8+ year's professional experience with digital media preferably within a media agency/trading desk

Experience in Google Marketing Platform (DV360, CM, GA360).

Experience in top AdTech & MarTech platforms.

Experience in Client Decks, Programmatic Strategy, New Pitches, etc.

Hands on experience and knowledge on programmatic platforms.

Clear thought process & strategy to build on existing businesses.

Competent in all Microsoft office software

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