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Business Development Leader

1 month ago

Mumbai, Maharashtra, India Capgemini Full time

Job Title: Demand Management Lead


Job Summary



  • Develop and execute CRM strategies to enhance customer engagement and drive lead generation, brand awareness, and business growth.
  • Collaborate with cross-functional teams to align CRM initiatives with overall marketing objectives.
  • Manage and maintain the CRM platform, ensuring data accuracy, segmentation, and system integration.
  • Analyze customer data, behavior, and insights to identify opportunities for personalization and tailored marketing campaigns.
  • Develop and execute demand generation strategies to drive brand awareness, lead generation, and customer acquisition.
  • Implement marketing automation workflows and lead nurturing programs to effectively manage and convert leads.
  • Collaborate with sales teams to align marketing efforts with lead management, pipeline development, and revenue targets.
  • Monitor CRM performance metrics and provide regular reports to stakeholders, highlighting key insights and recommendations.
  • Continuously identify and implement CRM process improvements, automation opportunities, and best practices.
  • Stay up to date with industry trends, emerging marketing technologies, and CRM innovations.
  • Bachelor's degree in marketing, Business Administration, or a related field (master's degree preferred).
  • Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
  • Familiarity with data management and segmentation techniques to support targeted marketing campaigns.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.

Key Skills



  • 11-14 years of proven experience in CRM marketing, with a track record of successful CRM strategy development, demand generation, data management, and B2B marketing.
  • Proficiency in CRM platforms (e.g., Salesforce) and marketing automation tools.
  • Digital marketing channels, including email marketing, social media, and content marketing.
  • A proactive and results-oriented mindset, with a focus on continuous improvement and driving measurable business outcomes.

Requirements



  • Bachelor's degree in marketing, Business Administration, or a related field (master's degree preferred).
  • Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
  • Familiarity with data management and segmentation techniques to support targeted marketing campaigns.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
  • 11-14 years of proven experience in CRM marketing, with a track record of successful CRM strategy development, demand generation, data management, and B2B marketing.
  • Proficiency in CRM platforms (e.g., Salesforce) and marketing automation tools.
  • Digital marketing channels, including email marketing, social media, and content marketing.
  • A proactive and results-oriented mindset, with a focus on continuous improvement and driving measurable business outcomes.

Preferred Qualifications



  • Bachelor's degree in marketing, Business Administration, or a related field (master's degree preferred).
  • Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
  • Familiarity with data management and segmentation techniques to support targeted marketing campaigns.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
  • 11-14 years of proven experience in CRM marketing, with a track record of successful CRM strategy development, demand generation, data management, and B2B marketing.
  • Proficiency in CRM platforms (e.g., Salesforce) and marketing automation tools.
  • Digital marketing channels, including email marketing, social media, and content marketing.
  • A proactive and results-oriented mindset, with a focus on continuous improvement and driving measurable business outcomes.

Working at Capgemini



  • Develop and execute CRM strategies to enhance customer engagement and drive lead generation, brand awareness, and business growth.
  • Collaborate with cross-functional teams to align CRM initiatives with overall marketing objectives.
  • Manage and maintain the CRM platform, ensuring data accuracy, segmentation, and system integration.
  • ...

How to Apply



  • Bachelor's degree in marketing, Business Administration, or a related field (master's degree preferred).
  • Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
  • Familiarity with data management and segmentation techniques to support targeted marketing campaigns.
  • ...

Capgemini is an equal opportunities employer.


Language



  • English

Location



  • ...

Working Arrangements



  • ...

Benefits



  • ...

How to Apply



  • ...

Our Commitment to Diversity and Inclusion


Capgemini is committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, ages, and abilities.


Contact Us


If you have any questions or would like to learn more about this opportunity, please contact us at [insert contact information].


Application Process


To apply for this role, please submit your application through our website or by email to [insert contact information]. We look forward to hearing from you.


Capgemini is an equal opportunities employer.


Language



  • English

Location



  • ...

Working Arrangements



  • ...

Benefits



  • ...

How to Apply



  • ...

Our Commitment to Diversity and Inclusion


Capgemini is committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, ages, and abilities.


Contact Us


If you have any questions or would like to learn more about this opportunity, please contact us at [insert contact information].


Application Process


To apply for this role, please submit your application through our website or by email to [insert contact information]. We look forward to hearing from you.


Capgemini is an equal opportunities employer.


Language



  • English

Location



  • ...

Working Arrangements



  • ...

Benefits



  • ...

How to Apply



  • ...

Our Commitment to Diversity and Inclusion


Capgemini is committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, ages, and abilities.