Senior Marketing Executive for Channel and Project Sales
2 days ago
We are seeking a Senior Marketing Executive to join our team at Pidilite Industries Limited.
Salary InformationThe estimated salary for this role is ₹12-30 lakhs per annum, depending on experience and qualifications.
Job ResponsibilitiesWe are looking for an experienced marketing professional to handle the following responsibilities:
- User Engagement:
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- Contractor profiling, engagement, site connect, and loyalty initiatives.">
- Driving large contractor adoption through range index/p Premiumization of Araldite, Roff & Tenax products.">
- Execution of formal meets plan and track effectiveness; drive field marketing efforts.
- Specialized User Working/Upgradation:
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- Specialized contractors adoption like Grout Specialist, Swimming pool contractors, External cladder or similar.">
- Architect engagement and conversion.">
- New Product launch and drive among users and dealers.">
- Convert competition users to Araldite, Roff & Tenax respectively.
- Premium Dealer Channel Working:
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- Development of ecosystem of Premium Channel (Roff Premium Partner RPP) – Manage a network of 5-6 RPPs by developing and their linked Architects & Large Tile Contractors.">
- Manage large site leads received from RPP (e.g., standalone hospital/college etc).
To be successful in this role, you will need:
- A minimum of 4-14 years of roll-exp in Channel and Project Sales.">
- Excellent communication skills.">
- Experience in Cement, Construction Chemical, Building Material, Tiles, Ceramics, Plywood, Laminate, Furniture, and Sanitary Ware industries.">
- B.Tech/Dip (Civil) preferred or any graduate with relevant experience.
We offer a competitive salary package, opportunities for growth and development, and a dynamic work environment.
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