Digital Marketing Operations Specialist
11 hours ago
At CashKaro, we are seeking a highly motivated Digital Marketing Operations Specialist to join our dynamic team. In this role, you will play a key part in implementing and optimizing our growth strategies.
About UsCashKaro is India's #1 cashback platform, trusted by over 25 million users. We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we're on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.
Job DescriptionWe are looking for a skilled Digital Marketing Operations Specialist to work closely with the growth team, executing communication campaigns across multiple channels and ensuring seamless operations with channel partners.
Key Responsibilities- Plan and execute communication campaigns (WhatsApp, SMS, IVR, Push Notifications, In-App Messages).
- Collaborate with design and project teams for timely execution.
- Create messaging content and coordinate with the creative team.
- Analyze the impact of campaigns and iteratively improve them.
- Conduct daily monitoring to optimize effectiveness.
- Demonstrated experience in setting up and executing campaigns across channels (WhatsApp, SMS, IVR, Push Notifications).
- Proficiency in CleverTap or Similar CDP: Hands-on experience with a Customer Data Platform like CleverTap for managing campaigns and user engagement.
- Operational Hustle: A track record of proactive problem-solving and operational efficiency.
- Data Recording and Analysis Skills: Experience in using tools like Excel to track campaign performance and generate insights.
- Collaboration Across Teams: Ability to work across teams, aligning goals and maintaining efficient workflows.
As a Digital Marketing Operations Specialist at CashKaro, you can expect:
- A competitive salary of ₹8.5 lakhs per annum, commensurate with your experience.
- Best-in-class benefits, including medical insurance, flexible working hours, and opportunities for professional growth.
- The chance to be part of a dynamic and innovative startup that's revolutionizing the Indian e-commerce landscape.
We are an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about digital marketing and ready to take your career to the next level, please submit your application today.
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