Digital Marketing Specialist
1 week ago
Job Title: Digital Marketing Specialist
">We are seeking an experienced Digital Marketing Specialist to join our team at INFABIO DIGITAL. This role is a key part of our online marketing efforts, and we need someone with a passion for digital marketing and technology.
">About the Role:
">- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media platforms (Twitter, Facebook etc.).
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve the user experience.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
- Acquire insight into online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Requirements:
">- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing or relevant field.
Estimated Salary: $60,000 - $80,000 per year.
">Benefits:
">Rapid growth & startup culture, reward programs for employee benefits, focus on people's happiness index, evaluative wake-up score with WakeUp.Life platform for mental and physical well-being, in-house wellness counseling with advisors and dieticians of WellPro.One and WakeUp.Life, entertainment perks with MOI (Museum Of Illusions) as our partner.
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