Digital Marketing Specialist

1 day ago


Gurgaon, Haryana, India Purple Sketch Digital Full time
Job Description

We are seeking a skilled Digital Marketing Specialist to join our team at Purple Sketch Digital. The successful candidate will be responsible for managing multiple paid media campaigns across various clients and platforms.

As a specialist in performance marketing, you will create, execute, and manage paid campaigns to drive revenue and increase ROI for our clients. You will analyze data to pull insights and inform decisions across all acquisition channels.

  • Main Responsibilities:
  • Create and manage acquisition campaigns across social, SEM, and display channels.
  • Analyze campaign performance using data-driven insights and prepare weekly and monthly reports.
  • Identify performance issues and use analytics tools like Google Analytics to pinpoint root causes.
  • Study client digital ecosystems and share recommendations for improvement.
  • Conduct competitor and keyword research to develop paid media strategies.
  • Deliver measurable improvements in ROI and cost per conversion (CPA) across all channels.
Requirements

To succeed in this role, you must have integrity, a positive attitude, and extensive experience with paid media marketing. You should be a strategic thinker with strong analytical skills and eager to learn new things.

  • Essential Skills:
  • Paid media marketing expertise.
  • Strong analytical skills.
  • Able to learn new technologies quickly.
  • Experience with Facebook, Instagram, LinkedIn, and Google Ads.

Our ideal candidate is a social media, web, and tech-savvy individual who enjoys working as part of a team and hitting daily deadlines. A salary range of Rs. 3.60 LPA to 6.00 LPA is offered for this position based in Gurugram, India.



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