Digital Marketing Strategist

4 hours ago

Gurgaon, Haryana, India eTrade Marketing P Ltd Full time

About eTrade

eTrade is a leading e-commerce aggregator in India, with a strong presence in the market. Founded with a vision to become the largest player in the industry, we have successfully established ourselves as a market leader over the years.

Our company has been recognized among the Top 30 FUTURE READY workplaces by Fortune India in the latest rankings. We are proud of our achievements and continue to strive for excellence in all aspects of our business.

We are excited to announce the launch of our own brand of Lifestyle consumer products - Dylect. This initiative marks an important milestone in our journey towards becoming a one-stop-shop for customers seeking a wide range of products under one roof. Currently, Dylect offers an extensive range of products in the Auto and Solar categories, with Kitchen Appliances being the next big launch.

Job Summary:

We are looking for a highly motivated and data-driven Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for creating, executing, and optimizing paid media campaigns across multiple digital platforms. You will lead efforts to drive high-quality traffic, increase conversion rates, and optimize return on investment (ROI) for all marketing initiatives.

About the Role:

This is a fantastic opportunity for a talented marketing professional to take their career to the next level. As a Digital Marketing Specialist, you will be working closely with our cross-functional teams to develop and execute strategies that drive real results. Your primary focus will be on creating and optimizing paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.

Your Responsibilities:

  • Plan, create, and execute performance-driven digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
  • Lead performance marketing strategies, including paid search, paid social, display advertising, programmatic buying, affiliate marketing, and Amazon ecosystem.
  • Allocate and optimize marketing budgets effectively to maximize ROI.
  • Develop and implement strategies to increase conversion rates through A/B testing, landing page optimization, and analyzing user behavior.
  • Work alongside the SEO team to ensure that all paid strategies align with organic search efforts and drive overall web traffic.
  • Collaborate with the content team to ensure alignment between paid ads and landing pages for a seamless customer journey.
  • Develop precise targeting strategies using demographic, behavioral, and psychographic data to reach the most relevant audiences.
  • Stay up to date with market trends, new digital marketing opportunities, and competitor activities to adapt strategies.

What We Offer:

  • A competitive salary of ₹1,200,000 per annum, commensurate with experience.
  • A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
  • The opportunity to work with a dynamic and innovative team in a fast-paced environment.
  • Continuous mentorship from leaders and peers.
  • Progressive and employee-first policies.
  • A young, cool, vibrant, and high-performance culture.

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