Digital Marketing Operations Specialist

1 week ago


Gurgaon, Haryana, India The Economist Full time
Job Description

We are seeking a highly skilled Digital Marketing Operations Specialist to join our team at The Economist Group. As a key member of our digital marketing operations function, you will play a critical role in enabling event marketers to work efficiently with technology, processes, and data.

The main objective of this role is to optimise the events digital ecosystem to facilitate delegate and sponsor acquisition and deliver a better customer experience. To achieve this, you will implement processes, tools, and systems that enable the marketing team to drive more traffic, collect more data, sell more tickets, and engage more sponsors for our events while tracking, measuring, and reporting on all activities.

You will work closely with the Senior Digital Marketing Operations Manager and be responsible for maintaining and developing website templates, exploring new website features to enhance user experience, and implementing new initiatives such as referral campaigns and live chat functionality.

In addition, you will assist in email template creation, form and landing page development, data integration between front-end registration forms, automation tools, and CRM systems, and A/B testing to optimise user experience and conversion rates.

Responsibilities
  • Maintain and develop website templates to keep them fit for purpose
  • Explore new website features to enhance user experience and increase engagement
  • Implement new initiatives such as referral campaigns, live chat functionality, and web feature enhancements
  • Assist in email template creation, form and landing page development
  • Data integration between front-end registration forms, automation tools, and CRM systems
  • A/B testing to optimise user experience and conversion rates

You will also contribute to the development of our platforms further to better meet customer needs and provide ongoing support to the event marketing team.

Requirements
  • Proven relevant digital marketing experience (3+ years)
  • Intermediate level knowledge of HTML/CSS and JavaScript
  • UX/UI design sense for website and landing pages
  • Experience with WordPress CMS and landing page creation tools like Unbounce/Webflow
  • Intermediate level knowledge of SEO
  • Experience with social media planning and engagement tools like Sprinklr
  • Knowledge of reporting on website (Google Analytics and Google Tag Manager) and social analytics
  • Experience working with automation tools like Eloqua, Salesforce Marketing Cloud, Marketo
  • Ability to manage multiple tasks simultaneously, prioritise accordingly, and work to tight deadlines
  • Creative mindset, contributing new ideas, and being able to interpret situations to overcome challenges
  • Enthusiastic, ready to take on challenges, and work independently and proactively
Salary

The estimated salary for this role is £60,000 - £80,000 per annum, depending on location and experience.

About Us

The Economist Group values diversity and is committed to equal opportunities and creating an inclusive environment for all employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.



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