Digital Marketing Operations Specialist

2 days ago


Gurgaon, Haryana, India EazyDiner Full time

EazyDiner is a leading digital platform that connects users with restaurants. As a Digital Marketing Operations Specialist, you will play a crucial role in driving the company's growth by optimizing multi-touchpoint journeys to boost conversions.

Key Responsibilities:

  • Analyze and optimize marketing automation journeys for engagement and conversions
  • Scale up marketing automation, designing and setting up journeys across key touchpoints with tech & product teams
  • Drive customer lifecycle KPIs and establish measurement & reporting methodologies
  • Assist in cross-functional efforts to design and implement more data-driven, personalized journeys across key touchpoints
  • Continuously research and test latest best practices and industry strategies

Requirements:

  • Good knowledge of marketing automation workflows and CX: working on automated campaigns in an app-based company
  • 1-3 years of prior experience of working on marketing automation platforms like Moengage, Webengage, Clevertap, Adobe Campaign etc.
  • Exceptional project and stakeholder management: able to implement multiple campaigns simultaneously at scale
  • Prior experience of attribution measurement using tools like Branch
  • Good communication skills, both spoken and written. Past experience managing campaigns end-to-end including communication writing would be a plus.

About the Role:

We are offering a competitive salary range of $80,000 - $120,000 per annum, depending on experience. If you're a motivated and results-driven professional looking to take your career to the next level, we'd love to hear from you.



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