Digital Marketing Operations Specialist

2 weeks ago


Gurgaon, Haryana, India The Economist Full time

The Economist is seeking a highly skilled Digital Marketing Operations Specialist to join our team. As a key member of the digital marketing operations function, you will be responsible for optimising the events digital ecosystem to facilitate delegate and sponsor acquisition and deliver a better customer experience.

This role involves implementing processes, tools, and systems that enable the marketing team to drive more traffic, collect more data, sell more tickets, and engage more sponsors for our events while tracking, measuring, and reporting on all activities.

You will work closely with the Senior Digital Marketing Operations Manager in this role and your responsibilities will include:

Key Responsibilities:
  • Maintaining and developing the website templates to ensure they remain fit for purpose.
  • Exploring new website features to enhance user experience and increase engagement.
  • Assisting in the implementation of new initiatives like referral campaigns, live chat functionality.
  • Optimising web features such as chatbot, pop-up, and sticky bar implementation and design.

In addition to these responsibilities, you will also be required to have expertise in marketing automation & lead generation systems, including:

  • Super user skills with Eloqua, Adestra, Salesforce, and Cvent.
  • Assistance with email template creation, form creation, and landing page development for events and content marketing.
  • Data integration between front-end registration forms, automation tools, and CRM systems.

This role requires strong analytical and problem-solving skills, as well as the ability to manage multiple tasks simultaneously and prioritise accordingly.

Requirements:

  • Proven digital marketing experience (3+ years).
  • Intermediate level knowledge of HTML/CSS and JavaScript.
  • Experience with UX/UI design for website and landing pages.
  • Knowledge of SEO principles.
  • Experience working with social media planning and engagement tools.

What We Offer:

  • A competitive salary of $80,000 - $110,000 per annum.
  • A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
  • Ongoing training and professional development opportunities.

About The Economist:

The Economist is a leading international news organisation that delivers high-quality journalism and analysis to readers around the world. We are committed to creating an inclusive and diverse workplace culture that values creativity, innovation, and collaboration.



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