Digital Marketing Specialist

1 week ago


Gurgaon, Haryana, India Royal Enfield Full time

Job Title: Digital Marketing Specialist

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Royal Enfield. As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to drive business growth and customer engagement.

Key Responsibilities:

  • Develop and implement digital marketing strategies to drive business growth and customer engagement.
  • Collaborate with cross-functional teams to create and maintain an engaging online customer experience.
  • Lead the design, development, and maintenance of chatbot functionality across various digital platforms.
  • Monitor and optimize chatbot performance, leveraging data and analytics to improve engagement, conversion rates, and customer satisfaction.
  • Collaborate with the content marketing team to develop and distribute engaging content through the chatbot.
  • Work closely with the social media team to ensure integration and alignment between chatbot interactions and social media campaigns.
  • Support Hyperlocal Marketing Projects for India and APAC market.
  • Stay up-to-date with emerging technologies, tools, and industry trends related to chatbot development, hyperlocal marketing, and digital marketing.

Requirements:

  • Minimum of 3 years of experience in digital marketing, with a focus on chatbot development and hyperlocal marketing.
  • Proven proficiency in chatbot development platforms and technologies.
  • Strong understanding of hyperlocal marketing strategies and techniques.
  • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Familiarity with social media platforms, content management systems, and digital analytics tools.


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