Digital Marketing Specialist

3 days ago


Gurgaon, Haryana, India INFABIO DIGITAL Full time
Digital Marketing Role

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as INFABIO DIGITAL.

Responsibilities
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media platforms
  • Launch optimized online adverts through various channels to increase company and brand awareness
  • Be actively involved in SEO efforts, including keyword and image optimization
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update our website
  • Collaborate with designers to improve the user experience
  • Measure the performance of digital marketing efforts using various web analytics tools
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Bachelor's degree in marketing or relevant field

Benefits:

1. Rapid growth and startup culture

2. Reward programs for employee benefits

3. Focus on people's happiness index

4. Evaluative wake-up score with WakeUp.Life platform for mental and physical well-being

5. In-house wellness counseling with advisors and dieticians of WellPro.One and WakeUp.Life

6. Entertainment perks with MOI (Museum Of Illusions) as our partner



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