Strategic Growth Marketing Lead

1 week ago


Bengaluru, Karnataka, India Anakin (YC S21) Full time

About Anakin (YC S21)

We are a revolutionary pricing intelligence company empowering large e-commerce businesses to optimize their strategies and stay ahead of competitors.

Our technology engine analyzes hundreds of millions of online listed products across 15+ countries in real-time, providing dynamic pricing adjustments aligned with market demands and competitor strategies.

As a key member of our marketing team, you will be responsible for developing and executing comprehensive growth marketing strategies across various channels.

Key Responsibilities:

Growth Content Strategy

  • Create high-quality content, including blog posts, articles, whitepapers, and case studies, to educate and engage our target audience.
  • Develop and manage a content calendar to ensure timely and consistent content delivery.
  • Monitor and analyze content performance metrics to optimize strategies and improve results.

Digital Marketing

  • Execute and optimize digital marketing campaigns, including SEO, PPC, email marketing, and advertising, to drive traffic and generate leads.
  • Analyze campaign performance data to identify trends and make data-driven decisions.
  • Stay up-to-date with the latest digital marketing trends and technologies.

Account-Based Marketing

  • Identify and target key accounts to drive brand awareness and generate leads.
  • Leverage B2B marketing tools and channels to engage with decision-makers and influencers.
  • Collaborate with sales teams to align ABM efforts with sales strategies.

Lead Generation

  • Develop and implement lead generation strategies, including content marketing, email campaigns, and social media outreach.
  • Collaborate with the sales team to nurture leads and improve conversion rates.
  • Track and analyze lead generation metrics to optimize performance.

Brand Development

  • Maintain and enhance our brand identity and messaging across all marketing channels.
  • Develop marketing materials, including brochures, presentations, and sales collateral.
  • Collaborate with design teams to create visually appealing and effective marketing materials.

Estimated Salary: $80,000 - $120,000 per year, depending on experience.

Qualifications:

  • Bachelor's degree in Engineering, Marketing, Business Administration, or a related field.
  • 3+ years of overall proven experience in B2B marketing, with a strong focus on digital marketing.
  • Strong understanding of SEO, PPC, email marketing, and social media marketing.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and data-driven decision-making abilities.
  • Experience with marketing automation tools and CRM systems.


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