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20 hours ago
We are seeking a highly motivated and data-driven professional to join our growth team. The ideal candidate will be responsible for managing the entire user acquisition funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.
This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.
Key Responsibilities:- Plan, launch, and optimize campaigns across major ad platforms.
- Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators (KPIs).
- Implement structured A/B tests for campaigns, audiences, and creatives.
- Ensure accurate event configuration and tracking across ad platforms and MMPs.
- Partner with engineering teams to QA and troubleshoot SDK/event integrations.
- 4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
- Proven expertise with major ad platforms (Meta, Google Ads, TikTok).
- Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
- Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
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