Head Mobile User Acquisition Strategist

1 day ago

Bikaner, Rajasthan, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000

Mobile User Acquisition Specialist

About the Role

We are seeking a highly motivated and data-driven User Acquisition specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities

  • Plan, launch, and optimize UA campaigns across various ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Analytical & Reporting

  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected user value.
  • Understand and act on player journey metrics.
  • Build dashboards and performance reports in tools such as Looker Studio or Tableau.

Strategic

  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies.
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.

Creative

  • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
  • Design and run creative test campaigns with structured methodologies.
  • Analyze creative performance using key metrics.
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.

Qualifications

  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms.
  • Strong working knowledge of MMPs including event setup and analysis.
  • Deep understanding of UA KPIs.
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools.

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