
User Acquisition Specialist
1 day ago
Job Title: User Acquisition Strategist
About This RoleWe are seeking an experienced User Acquisition Strategist to lead our mobile game user acquisition efforts.
- Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.
- Build, track, and optimize UA campaigns
- Develop performance reports and communicate results to partners
- Analyze and act on campaign performance based on ROI, ROAS, and projected LTV
- Work with the design team to develop creative assets on a regular basis for advertising campaigns
- Direct and participate in analytics and tracking implementation tasks
- Lead and mentor junior team members, providing guidance and support on campaign strategies and execution
- Coordinate cross-functional efforts across marketing, creative, analytics, and product teams
- Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness
The ideal candidate will have:
- 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred)
- Demonstrated team leadership experience, including mentoring and guiding team members
- Entrepreneurial mindset with willingness and ability to
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