Digital Campaign Manager

1 day ago

Bikaner, Rajasthan, India beBeeDigital Full time ₹ 10,00,000 - ₹ 15,00,000
Programmatic Lead

We are an integral part of a global media and advertising agency holding company, one of the largest in the world. Our branded networks and specialty firms provide various services such as advertising, strategic media planning, buying, digital marketing, direct marketing, public relations, and other communications services.

Our India branch plays a key role for our group companies and global agencies by providing products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals to be part of this journey.

This is an exciting role that entails :

  • Successfully managing day-to-day performance of campaigns across different platforms.
  • Coordinate campaign executions across all regions, serving as primary point of contact with stakeholders.
  • Manage campaigns through optimization strategies, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, goals, etc.)
  • Working with teams to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics set up and implementation.
  • Communicates format, screen, inventory performance to clients and agencies as needed.

This may be the right role for you if you have:

  • 4 to 6 years of experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analysing performance in a dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Key Skills and Qualifications:

This role requires strong skills in digital marketing, specifically in programmatic buying and campaign management. If you have a passion for staying up-to-date with the latest technologies and trends, and enjoy working in a fast-paced environment, then we want to hear from you

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