Influencer Campaign Manager

4 days ago

Bikaner, Rajasthan, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000
Influencer Marketing Role

This position involves collaborating with a team to develop and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others. It requires building relationships with influencers, analyzing campaign performance, and driving brand awareness and engagement.

We are looking for a motivated and creative Influencer Marketing Specialist to join our team. This entry-level role is perfect for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.

Key Responsibilities:
  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms.
  • Influencer Sourcing: Build and maintain a diverse network of influencers (micro, macro, and potentially mega influencers) to align with the target audience and values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
  • Content & Creative Collaboration: Work closely with influencers to ensure content aligns with brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
Required Skills & Qualifications:
  • Influencer Network: Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.

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