Influencer Marketing

3 weeks ago

Bikaner, Rajasthan, India El Sol Strategic Consultants Full time

Influencer Marketing Consultant at El Sol Strategic Consultants [ESSC]

About ESSC

  • Our vision is to have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals
  • Follow ESSC's policies and good practices
  • Contribute to the growth of the company through role ownership and accountability

Core Responsibilities

Campaign Ideation to Execution

  • Understanding the needs of the brand
  • Setting realistic goals for the campaign
  • Ideation to Execution of the campaign with credible Creators
  • Identify impactful, innovative campaigns to stay ahead of trends

Monitor data and ROI

  • Looking at Data and consumer insights parallely
  • Create quarterly roadmaps
  • Execute the approved roadmaps
  • Trend forecasting
  • Event Reports

Brand Development & Client Retention

  • Ensure 100% client retention
  • Track new/upcoming SME, Creators, etc
  • Meet Talent Agencies once a month
  • Develop and foster relationships with brands and 3rd parties on behalf of ESSC
  • Develop quarterly and annual roadmaps in line with client business goals
  • Leverage partnerships, sponsorships, and advertising opportunities
  • Liaise with PR team to create cross-channel strategies

Data tracking

  • Negotiations
  • Timely Invoicing & Payouts to be maintained
  • Contracts to be signed & all other paperwork to be maintained

Influencer & Thought Leadership Engagement

  • Build relationships with industry leaders to grow awareness
  • Keep abreast of emerging trends, technologies, and influencer activities
  • Conduct trend forecasting for clients and their industries
  • Demarcate lists based on Gen-Z, Gen-Alpha(if needed), Buzz, Brand Building, Sales
  • Maintain a resource bank of Talent Agencies. Stylist & like
  • Build relationships to secure better rates
  • Maintain weekly/daily database of new influencers

Research & Analysis

  • Commission and undertake market research
  • Research new business proposals and present to potential clients
  • Analyze industry trends affecting clients and recommend communication strategies

Team Contribution

  • Motivate the team and encourage a friendly, open work environment
  • Maintain a network of resources to deploy when needed
  • Ensure proper documentation across all initiatives

Location: Mumbai/Delhi

In-Office, Full-Time role

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