Marketing Strategist for Health and Wellness Industry
2 days ago
We are seeking an experienced Marketing Manager to lead our marketing efforts and drive business growth.
About Pure Nutrition:
Pure Nutrition is a leading brand in the health and wellness industry, committed to providing high-quality products and services. Our mission is to empower individuals to live healthier lives through innovative solutions and expert guidance.
Job Description:
The ideal candidate will have 5+ years of experience in marketing, preferably in the health, wellness, or FMCG sector. They should possess a strong understanding of digital marketing tools and analytics platforms, as well as excellent written and verbal communication skills.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business goals.
- Analyze market trends and consumer insights to identify growth opportunities.
Brand Management:
- Enhance brand presence across digital and offline channels.
- Oversee brand consistency in packaging, content, communication, and visuals.
Campaign Management:
- Plan and execute multi-channel marketing campaigns, including social media, email, and influencer marketing.
- Measure and report the performance of campaigns, providing actionable insights.
Digital Marketing:
- Drive SEO, SEM, and PPC strategies to improve online visibility and conversions.
- Monitor website traffic and optimize content for customer engagement.
Event Coordination:
- Organize and manage product launches, webinars, and brand events.
Qualifications:
- Experience: 5+ years in marketing, preferably in the health, wellness, or FMCG sector.
- Education: MBA in Marketing or a related field is preferred.
- Skills:
- Strong knowledge of digital marketing tools and analytics platforms.
- Excellent written and verbal communication skills.
- Proven ability to manage budgets and timelines effectively.
- Creative and analytical mindset with strong attention to detail.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for career growth and development.
Estimated Salary: ₹12,00,000 - ₹18,00,000 per annum
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