Digital Marketing Strategist

3 days ago


Mumbai, Maharashtra, India Tender Health Full time
Job Title: Digital Marketing Strategist

About Tender Health:

Tender Health is a pioneering healthcare company that is revolutionizing the industry with innovative solutions.

Job Summary:

We are seeking an experienced Digital Marketing Strategist to lead our digital marketing efforts and drive business growth.

Key Responsibilities:

  • Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with business objectives, ensuring all campaigns support the overall brand vision.
  • P&L Management: Manage sales and delivery of digital products to customers, including website development, social media management, SEO & SEM, online workshops, and campaign management.
  • Campaign Management: Oversee end-to-end management of digital marketing campaigns across multiple platforms, including social media, search engines, email, content marketing, and paid advertising.
  • SEO & SEM Optimization: Develop and execute strategies for both organic and paid search to drive high-quality traffic, optimize website content for SEO, and manage SEM campaigns on Google Ads, Bing Ads, etc.
  • Analytics & Performance Tracking: Use analytics tools to monitor, analyze, and report on campaign performance, generating insights and optimizing strategies to ensure maximum ROI and continuous improvement.
  • Content & Social Media Strategy: Oversee creation and distribution of high-quality content across multiple digital channels, managing social media platforms and developing strategies to increase engagement and brand awareness.
  • Lead Generation & Conversion Optimization: Implement strategies to generate qualified leads, manage lead nurturing, and optimize conversion rates across digital touchpoints.
  • Budget Management: Develop and manage the digital marketing budget, ensuring effective allocation of resources to achieve campaign goals while maximizing ROI.
  • Collaboration & Cross-functional Coordination: Work closely with other departments to ensure alignment and integration of digital strategies with broader company objectives.
  • Market Research & Trend Analysis: Stay updated on the latest digital marketing trends, technologies, and best practices, conducting competitive analysis and adapting strategies to remain competitive in the market.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field, a formal degree/certification in digital marketing preferred.
  • Experience: Minimum 5-6 years of experience in digital marketing, lead generation, and customer acquisition.

Salary: ₹1200000 - ₹1500000 per annum



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