Senior Marketing Director for Health and Wellness

2 weeks ago


Mumbai, Maharashtra, India Pure Nutrition Full time
About Us

Pure Nutrition is a leading brand in the health and wellness industry, dedicated to delivering high-quality products and services that enhance the lives of our customers.

Job Description

We are seeking an experienced Senior Marketing Director for Health and Wellness to join our team. This role will be responsible for developing and executing innovative marketing strategies to increase brand visibility, drive product adoption, and contribute to revenue growth.

Responsibilities
  • Strategic Planning: Develop and implement comprehensive marketing plans aligned with business goals, analyzing market trends and consumer insights to identify growth opportunities.
  • Brand Management: Enhance brand presence across digital and offline channels, overseeing brand consistency in packaging, content, communication, and visuals.
  • Campaign Management: Plan and execute multi-channel marketing campaigns, including social media, email, and influencer marketing, measuring and reporting campaign performance.
  • Team Collaboration: Work closely with sales, product, and design teams to develop promotional materials, managing external agencies and vendors for marketing initiatives.
  • Digital Marketing: Drive SEO, SEM, and PPC strategies to improve online visibility and conversions, monitoring website traffic and optimizing content for customer engagement.
Requirements
  • Experience: 5+ years in marketing, preferably in the health, wellness, or FMCG sector.
  • Education: MBA in Marketing or a related field is preferred.
  • Skills: Strong knowledge of digital marketing tools and analytics platforms, excellent written and verbal communication skills, proven ability to manage budgets and timelines effectively, creative and analytical mindset with strong attention to detail.
What We Offer
  • A dynamic and collaborative work environment.
  • Opportunities for career growth and development.

The salary for this role is estimated to be around $80,000 - $110,000 per annum, depending on experience and qualifications. If you are passionate about health and wellness and excel at driving impactful marketing strategies, we would love to hear from you.


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