Luxury Marketing Strategist

23 hours ago

Mumbai, Maharashtra, India Pema Wellness Retreat Full time
Job Description

Pema Wellness Retreat is seeking a skilled Luxury Marketing Strategist to lead our marketing efforts and promote our wellness services, facilities, and special packages. This role combines brand development, public relations, social media management, and advertising to increase visibility, guest engagement, and occupancy rates.

About the Role

The ideal candidate will have 5-7 years of experience in marketing and communications, preferably in luxury hospitality or wellness resorts. They should possess strong knowledge of the wellness industry, health trends, and luxury brand positioning. A bachelor's degree in Marketing, Communications, or a related field is required, with a master's degree preferred.

Key Responsibilities
  • Marketing Strategy Development:
    • Develop and implement integrated marketing strategies to promote the resort's wellness services, facilities, and special packages.
    • Conduct market research to identify trends, customer insights, and competitive positioning.
    • Collaborate with internal teams to create annual marketing plans and budgets.
  • Brand Management:
    • Maintain and enhance the resort's brand identity, ensuring all marketing materials align with luxury and wellness brand standards.
    • Ensure brand consistency across all platforms, including print, digital, and social media.
    • Design and execute campaigns that showcase the resort's unique selling points, such as wellness programs, luxury accommodation, and guest experiences.
  • Digital & Social Media Management:
    • Develop and manage social media strategies to increase engagement, brand visibility, and online reputation.
    • Maintain the resort's website, ensuring content is current, SEO-friendly, and aligned with marketing goals.
    • Utilize digital marketing tools like email marketing, Google Ads, and social media advertising to drive traffic and conversions.
  • Public Relations & Media Relations:
    • Cultivate relationships with media outlets, influencers, and bloggers to promote the resort.
    • Prepare and distribute press releases, news articles, and media kits.
    • Organize and host media visits, influencers' stays, and press events to generate coverage.
  • Event Coordination:
    • Collaborate with internal teams to promote and market guest events, wellness programs, and retreats.
    • Coordinate external speaker engagements, health talks, and community wellness initiatives to drive brand recognition.
    • Partner with event managers to create marketing strategies for special events and seasonal promotions.
  • Advertising & Promotional Campaigns:
    • Plan and execute advertising campaigns in print, online, and outdoor media.
    • Manage the design, placement, and performance tracking of ads to ensure maximum ROI.
    • Develop co-marketing partnerships with luxury wellness brands, tour operators, and regional tourism boards.
  • Guest Communication & Feedback:
    • Create communication strategies to keep guests informed of resort activities, wellness programs, and offers.
    • Manage guest feedback channels (TripAdvisor, Google reviews, etc.) and respond to reviews in a manner that maintains the resort's image.
    • Implement guest satisfaction surveys and analyze results for marketing insights.
  • Analytics & Reporting:
    • Monitor and report on the performance of marketing campaigns and initiatives using KPIs such as social media engagement, website traffic, and revenue impact.
    • Conduct post-campaign analyses to evaluate success and suggest improvements for future efforts.
    • Utilize analytics tools like Google Analytics, SEMrush, and social media insights to track digital performance.
  • Budget Management:
    • Oversight of the marketing communications budget, ensuring effective allocation of resources and maximizing ROI for all marketing initiatives.

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