Marketing Strategist for Luxury Skincare Brand

1 day ago

Mumbai, Maharashtra, India Qrata Full time
About Qrata

Qrata is a pioneering managed-hiring platform that fosters trusted connections between top talent and forward-thinking organizations. Our mission is to bridge the gap between innovative businesses and exceptional professionals through transparent communication and mutual understanding.


Job Summary

We are seeking a highly skilled Marketing Strategist to spearhead our marketing efforts and drive brand awareness, customer engagement, and revenue growth. As the Head of Marketing, you will lead a high-performing team of marketers and collaborate closely with product development, sales, and creative teams to ensure our brand's message resonates across all channels.


Key Responsibilities:
  1. Strategic Leadership
  • Develop and execute a comprehensive global marketing strategy aligned with the brand's vision and growth goals.
  • Analyze market trends and competitive landscape to identify new opportunities and areas for growth.
  • Lead cross-functional collaborations with product development, sales, and operations to ensure cohesive brand messaging and product launches.
Brand Development & Storytelling
  • Elevate brand identity, ensuring consistent messaging across all channels, from product packaging to digital content.
  • Champion storytelling that connects deeply with consumers, emphasizing core values of authenticity, sustainability, and Ayurveda.
  • Lead the creation of compelling campaigns that highlight the brand's luxury positioning while resonating with target audiences.
Digital & Social Media Marketing
  • Drive the brand's digital presence by crafting innovative social media strategies, influencer partnerships, and paid advertising campaigns.
  • Oversee content creation for digital platforms (Instagram, YouTube, etc.) to engage with the luxury skincare community.
  • Develop a CRM strategy to nurture relationships with customers through personalized content.
  • Utilize data analytics to track performance across digital channels, optimizing campaigns for engagement, conversion, and brand loyalty.
Public Relations & Influencer Marketing
  • Establish and maintain relationships with key media outlets, beauty editors, and influencers to secure premium brand visibility and press coverage.
  • Lead influencer and celebrity partnerships, ensuring brand alignment and maximizing product exposure across high-impact platforms.
  • Execute successful PR strategies for product launches, events, and collaborations that enhance brand prestige.
E-Commerce & Retail Marketing
  • Collaborate with the e-commerce team to optimize the customer journey on website, driving traffic and increasing online sales.
  • Partner with retail partners and distributors to create in-store experiences, product placements, and promotional activities that reflect the luxury brand ethos.
  • Monitor and analyze sales performance, customer behavior, and market feedback to fine-tune marketing strategies and improve customer retention.
Team Leadership
  • Build, mentor, and manage a high-performing marketing team, fostering creativity, accountability, and growth.
  • Lead performance reviews, set clear goals, and provide ongoing support for team development and success.
  • Cultivate a collaborative and innovative marketing culture that aligns with the brand's vision and mission.

Requirements:

We seek an experienced Marketing Strategist with a proven track record of driving brand growth in the luxury market. Ideal candidates will possess:

  • Bachelor's degree in marketing, business, communications, or a related field (MBA or similar advanced degree is a plus).
  • Minimum 8-10 years of marketing experience, with at least 5 years in a leadership role within luxury, skincare, or beauty brands.
  • Expertise in digital and traditional marketing, with a deep understanding of the luxury beauty consumer.
  • Strong leadership, team management, and interpersonal skills.
  • Ability to think creatively and innovatively.
  • Proficiency in using data analytics to drive decisions and optimize campaigns.
  • Exceptional verbal and written communication skills.
  • Possess a passion for skincare, beauty, and wellness.

Salary Estimate

$120,000 - $180,000 per year, depending on location and experience.

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