Luxury Wellness Marketing Strategist
12 hours ago
We are seeking a highly skilled Luxury Wellness Marketing Strategist to join our team at Pema Wellness Retreat. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that align with our luxury wellness brand.
Estimated Salary: $85,000 - $110,000 per year
About the RoleThe successful candidate will have 5-7 years of experience in marketing and communications, preferably in luxury hospitality or wellness resorts. You will be responsible for managing our marketing communications budget, ensuring effective allocation of resources and maximizing ROI for all marketing initiatives.
You will develop and manage social media strategies to increase engagement, brand visibility, and online reputation. Additionally, you will oversee the development of all resort collateral, including brochures, newsletters, websites, and press releases.
Key Responsibilities- Develop and implement integrated marketing strategies to promote our luxury wellness services, facilities, and special packages.
- Maintain and enhance our luxury brand identity, ensuring all marketing materials align with luxury and wellness brand standards.
- Create compelling content that highlights our unique selling points, such as wellness programs, luxury accommodation, and guest experiences.
- Manage photography, videography, and other creative assets for marketing campaigns.
- Utilize digital marketing tools like email marketing, Google Ads, and social media advertising to drive traffic and conversions.
- Cultivate relationships with media outlets, influencers, and bloggers to promote our resort.
- Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
- Proven experience in digital marketing, social media, and PR management.
- Strong knowledge of the wellness industry, health trends, and luxury brand positioning.
- Strategic thinking, creativity, communication, analytical skills, and digital savvy.
- Ability to work well with cross-functional teams including Sales, Events, and Guest Relations.
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