Sports Marketing Strategist

3 weeks ago


Mumbai, Maharashtra, India Sport for Life Full time
Job Title: Sports Marketing Strategist

About Us:

Sport for Life (SFL) is a pioneering organization dedicated to transforming grassroots sports in India. By investing in top-notch academies, organizing high-profile tournaments, and providing cutting-edge technology and services, we aim to empower the next generation of athletes. Join our mission to revolutionize the future of sports.

Role Summary:

We are seeking an ambitious and creative Sports Marketing Strategist with 2+ years of experience to lead marketing initiatives at SFL. This role focuses on driving academy enrollments, promoting tournaments, and securing brand visibility through digital and offline marketing efforts. The ideal candidate is hands-on, data-driven, and passionate about sports.

Key Responsibilities:

Marketing Strategy:

  • Develop and execute marketing plans to attract players to academies and increase SFL's brand awareness.
  • Align campaigns with business objectives and KPIs.

Digital Marketing:

  • Manage and optimize campaigns across Google Ads, social media platforms, and email marketing.
  • Increase online visibility through SEO and SEM strategies.

Content Creation & Social Media:

  • Collaborate with the content team to create engaging posts, videos, blogs, and newsletters.
  • Plan and schedule content to grow social media followers and engagement.

Event Marketing:

  • Promote tournaments and academies through creative marketing campaigns.
  • Coordinate with academy partners like Oranje Academy to maximize event participation.

Partnerships & Sponsorships:

  • Assist in creating sponsorship proposals and collaborating with brands for mutual benefits.
  • Support in building relationships with local businesses and CSR initiatives.

Analytics & Reporting:

  • Track campaign performance and analyze data to identify areas for improvement.
  • Prepare regular reports on marketing ROI and progress.

Requirements:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- 2+ years of marketing experience, preferably in sports, education, or events.

- Proficiency in digital marketing tools like Google Analytics, Facebook Ads Manager, and CRM software.

- Strong content creation and communication skills.

- Creative thinker with a results-driven approach to problem-solving.

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum.



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